Social Media Marketing: Using Facebook Effectively
Posted by Madison Claire on Tue, Jul 27, 2010 @ 10:15 AM
If you are a serious ecommerce entrepreneur with a
home dropshipping business or other online enterprise, you are probably at least considering jumping on the social media bandwagon and using Facebook for marketing and building your brand.
Facebook is big and getting bigger every day!
Presently, Facebook reports having more than 500 million members, and according to Facebook research and internet analysts, that number won’t do anything but grow in the future.
In fact, along with being a force to be reckoned with in the world of social sites on the World Wide Web, Facebook has been predicted to be the next big online shopping mall, as it branches out more and more into ecommerce.
So, this is definitely somewhere you need to be actively promoting your business and building your brand!
Here are some tips to using Facebook more effectively:
If you are computer savvy enough to create an app for a great interactive game or quiz for Facebook, you should do so post haste! Internet research shows that online users like to interact, and by providing them with a fun and catchy way to do this---you might find yourself going viral before you know it.
If you are unable to create an app yourself, think about hiring a freelancer or a professional to do it for you. The cost of hiring it done would almost certainly be offset by increased traffic and business for you!
Share both ways----link your Facebook page to your website and your business blog, and vice versa. Also provide Facebook members a way to share content they like on your website or blog by adding a clickable button to share with others.
Take advantage of Facebook’s analytics to measure your efforts and monitor the success of your social networking efforts. Facebook Insights provides you with fantastic free info about how other members are interacting with your Facebook page, their demographics, who has become a fan and who has unsubscribed. This is useful information!
Facebook can be hugely effective in helping to build and promote your online business, and even more so if used wisely!
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