E-Commerce "Bad Words" That Will Cost You Money

In ecommerce, as in many other things in life, the power of the spoken or written word is enormous, and you may actually be losing sales due to a poor choice of words in your website content!

Certain words tend to evoke certain feelings and reactions in people. Depending on the word used in your content, you may evoke positive feelings in your visitor, or negative feelings.

Obviously, words that elicit positive reactions from potential customers are preferable to those that bring forth those nasty negative feelings that cause a visitor to hit the back button and exit your website.

So, when writing content, choose your words wisely, and be careful not to use the ones that have been proven in internet research analysis to cause people to react in a negative way.

Here are some examples of words you should not use on your ecommerce website content:

Sign: If you are using phrases on your website such as “sign in” or “sign up,” you may well be losing sales. Psychologically, this word used online in an ecommerce setting tends to evoke the “sign on the dotted line” reaction in people, or “signing your life away.” Neither of these phrases is going to produce a positive reaction in a prospective customer, so switch to “log in” or “subscribe” as replacements and you should see an improvement in sales.

Buy: Although this word is used a lot online in such things as clickable buttons that say “Buy Now” and so on, it is deemed a bad word for ecommerce. Try substituting something a little softer and more subtle such as “add to cart” or “add to shopping bag.”

Lose: In ecommerce, telling people they “can’t lose” or that they have “nothing to lose” produces the wrong mindset much of the time simple because it plants the word "lose" in the viewer’s mind, with all that word invokes. Try using a different phrase such as “100% guarantee” or something along that line, and if you’re using the word “lose,” deep six it before it loses you any more business!

There are other words that elicit unwanted negative feelings in potential customers, but those three are some of the worst culprits!

Look over your online dropshipping sales website to see if you are using any of the ecommerce “bad words” and replace them if you are!

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