E-Commerce: Do You Have a Mobile Marketing Strategy?

 If you are an ecommerce entrepreneur with an online dropshipping business or other internet enterprise, have you given any though to a mobile marketing strategy?

Mobile marketing is definitely on the rise!

Here are some very interesting statistics about mobile marketing from mobiThinking: 

• Mobile subscribers are predicted to surpass 5 billion this year. That's over 70 percent of the world population and growing rapidly, led by China and India.
• By 2011, more than 85% of all new handsets sold will be able to access the internet.
•  Predicted estimates of expenditures on mobile advertising ranged from US $1.4 billion to $7.5 billion in 2009, all analysts forecast rapid growth.
•  “In the last twelve months, customers around the world have ordered more than US $1 billion of products from Amazon using a mobile device," – Jeff Bezos, founder and CEO of Amazon.com (July 2010).
• Approximately 1 billion people are predicted to be accessing financial services via a mobile device by 2015.
•  Up to 50% of the world’s mobile subscribers might be making payments by mobile by 2014.
•  By 2015, M-Commerce, or mobile commerce, is predicted to reach US $119 billion, with Japan out front.
•  The number of people accessing the mobile Internet is growing fast and is expected to overtake the PC as the most popular way to get on the Web within five years.
• Juniper Research (August 2009) predicts that total advertising expenditure on mobile was expected to rise from just over US $1.4 billion in 2009 to US $6 billion in 2014. Of this, ad spend on mobile Internet was estimated to be US$500 million in 2009.

 These factoids seem pretty convincing as to the importance of having a mobile marketing strategy for your ecommerce business!

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Here is an educational YouTube video about developing a mobile marketing strategy that you might find helpful:

Catch the wave of the future with mobile marketing and make sure you take advantage of consumers on the move to help increase traffic and sales for your home dropshipping business.

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