Drop Ship News

Drop Ship News: E-Commerce Marketing to Seniors

If you have an online dropship business or other sort of ecommerce sales, you might be interested to learn more about marketing to senior citizens!

You might have the mindset of many of the ill informed who mistakenly  think that older consumers are not a market you should target unless you are selling arthritis creams, wheelchairs or burial insurance.

Wrong.

Seniors are a lucrative consumer market!

In fact, according to recent studies, senior citizens, who comprise approximately 33% of the population in the United States, control over 70% of the disposable income.

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So, basically this means that one-third of the nation’s people control two- thirds of the spending money.

And that is most certainly a demographic with huge potential, by any standards!

Contrary to popular opinion that older buyers have an entirely different set of wants and needs as far as the products they purchase online, studies have shown that the correlation between the wants and needs of senior citizens and younger consumers is about 90%.

In other words, approximately 90% of the products you might market to a younger audience will also appeal to an older age group.

For instance, did you know that senior citizens account for approximately one-fourth of all toy sales in the United States?

Combine that factoid with the knowledge that seniors control over two-thirds of the spending money in this country, and it is easy to see why you should seriously consider making a push to reach out to the senior market!

What can you do to reach more seniors and get more senior traffic and sales in your online dropship business?


Here are a few suggestions:

• Offer senior discounts on purchases.

• Your website text should be easily enlarged to accommodate some seniors with poorer than average vision.

• Offer great discounts, promotions and coupons! Seniors understand the value of saving money and will actively scout for deals.

• Don’t overlook social media marketing to the senior segment. Facebook has a large number of older age members and this membership of seniors is growing at a very fast rate!

Marketing to seniors is a savvy move to boost sales and profits in your online dropship business!

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