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Fuel Up Your Marketing Engine for Holiday Dropship Sales!

dropship holiday sales santaIf you have an online dropship business, you are probably gearing up for the approaching holiday season, and might appreciate some tips to help fuel up your marketing engine to make sure you get your share of seasonal shoppers.

The holidays are just around the corner!

If your sales have been sluggish during the summer months, here’s your chance to boost your bottom line before the end of the year. But, you have to get your ducks in a row and be ready to direct some of the flow of heavy holiday traffic your way!

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Here are some tips to help you rev up your dropship sales marketing engine for the upcoming holiday shopping season:

  • Check to make sure that your website can accommodate various channels and platforms. Your content needs to be available for all sorts of shoppers, including those using mobile platforms such as smartphones.

  • Be sure your site is easily navigated and user friendly to the nth degree! Online shoppers are a notoriously impatient lot and if you have misdirects, broken links, slow loading pages, bad code, slow and overly complicated checkout, etc. ---you will lose a lot of sales! If you aren’t already using breadcrumb navigation, you should consider getting it in place and functioning smoothly before the heavy holiday traffic.

  • Offer customers multiple payment options. Yes, most folks have a Paypal account but not all online shoppers use Paypal, and some of those that do might not want to use it for their purchase from you. Besides that, it’s always a good idea to have multiple payment gateways in case one goes down. If a shopper is ready to checkout and can’t because your one and only payment gateway is temporarily unavailable…..you’ve lost a sale.

  • If your dropship website isn’t set up to accept coupons and promotions such as percent-off deals; fix it! While internet retail analysts predict that even more shoppers than ever before will be buying on the internet this holiday season, they are also predicting that many of these shoppers will be actively hunting deals. So, you want to be able to offer great deals!

The holiday season is traditionally the most lucrative time of the year for brick and mortar stores as well as online businesses. Get your online dropship business marketing engine fueled up and ready to shift into high gear!

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