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Why You Should Use Email Marketing for Your Dropship Business

dropship cashIf you have an online dropship business, you should be using email marketing!

For those who haven’t been using email marketing and are wondering why it’s a good idea to do so, read on and find out some of the reasons why email marketing is beneficial to your business.

The main reason why email marketing is used by so many ecommerce entrepreneurs is that it works!

Download this FREE e-book to get on the inside track about using email marketing to out-distance the competition!

Take a look at some of these statistics to get an idea of the effectiveness of email marketing:

  • Based on research findings from the Direct Marketing Association, email marketing had an ROI, or Return On Investment, of $43.62 for every dollar invested in it in 2009.

  • The projected ROI for 2010 is even more impressive at $42.08. This makes email marketing the highest performer of all direct marketing channels!

  • The second highest marketing channel was internet search advertising with an ROI of $21.85 in 2009.

So, the results are conclusive. Dollar for dollar, email marketing yields the largest return!

If you want to start taking advantage of email marketing for your dropship business, you should begin by placing an opt-in subscription form on your website. In order to generate lots of subscriptions, entice viewers to opt-in with some type of juicy offer such as a coupon for free shipping, a free e-book or whitepaper---anything that will make people want to get on your emailing list.

Work on your subscription list until you have enough names and email addresses to start sending out marketing emails and newsletters.

While you are building your subscription list, plan the promotions and offers you plan on sending to subscribers during the year.
Be sure to include some killer deals for the holidays!

Although Christmas is the biggie, of course, don’t forget the other holidays such as Halloween, Thanksgiving, Valentine’s Day, Easter, 4th of July and so on.
These smaller holidays can be quite lucrative if you send your subscribers deals and promos that will get them back to your dropship website to buy!

Email marketing can greatly increase traffic and sales for your online dropship business, so start building your subscription list and planning your email marketing campaigns now, in time for this season of holidays!

If you liked this article, you may also like this one: 

Amplify eCommerce Marketing by Combining Social Media with eMail


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