Finding a Product Niche for Dropshipping
Drosphipping is undoubtedly the fastest, easiest and most economical home business you can possibly find to get started as an ecommerce entrepreneur with a home business, but first you must find a niche!
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There is so much competition on the World Wide Web that it is all too tempting to think of some obscure niche such as personalized chopsticks or dog leashes made from recycled plastic drinking straws, but this is a bad idea.
You don’t want to try and muscle into some overcrowded niche that has plenty of big name competitors, that’s understandable.
On the other hand, you don’t want to try and sell a product that there isn’t enough demand for to support a successful business, either.
You have to hit a happy medium! If you can come up with a niche that you are knowledgeable about, and that you truly believe in---this is the optimal situation. But, if you can’t do that and are completely stumped for ideas for a lucrative niche, turn to trusty old Google to provide you with ideas.
Google Insights for Search
If you are unfamiliar with Google Insights for Search, it is a fantastic and FREE tool to help you find a great dropship niche!
You simply go to Google Insights for Search and enter the search term you are interested in. For example, if you are thinking of selling Plus Size lingerie, enter that term into the search box.
You can compare search volume patterns across specific regions, categories, time frames and properties. You can narrow data to specific categories, such as lingerie, Plus Size clothing, etc.
You can see results as regards seasonality, too, which is very helpful in showing you how well you can expect sales to go throughout the year within a particular niche.
You may also check on geographic distribution, and find out how search volume is distributed across certain regions and cities. This is tremendously helpful in finding your biggest target audience!
Google Insights for Search is a wonderful freebie and can prove quite useful in helping you find a niche, as well as researching a niche you are interested in.
Another place to get an idea of what products are hot is eBay.
Check the eBay Pulse and it will give you a peek at which items are very much in demand! There is an eBay Pulse for many different categories, so you can do a lot of looking around and learning here. The items that wind up on the eBay Pulse are the ones that have the most watchers, or people who are “watching” that auction.
So, do some research and find a niche that is specialized enough that you won’t be competing with a lot of huge, household-name companies; while still being something that a lot of people would want to buy. You don’t want to select a niche that is made up of common household products that are available at Wally World or the Dollar Store. Many consumers do not buy this type of item online.
Think like a consumer! Your niche needs to be something that is not commonly available or lining the shelves of every discount store coast to coast.
Think about the purchases that you have made online. In most cases, you’ll discover that the things you have bought online are not things you would find locally. So, you need a niche that attracts a lot of online shoppers.