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Email Marketing can Rev up Sales for eBay Dropshippers

 

Many eBay dropshippers don’t think about doing email marketing like a regular ecommerce business, but the fact is that it can be extremely helpful in getting traffic to your listings and boosting eBay sales!

EBay actually has in place all of the things you need to have a successful email marketing campaign. You can send out a standard email, or customize it to suit your product niche and/or current sale or special promotion.

To get started with your email marketing for eBay:

  • Go to My eBay
  • Click “Marketing Tools” in the Account drop down menu
  • Click the “Email Marketing” link
  • Click “Create Email”

Once you have reached this point, it’s time to roll up your sleeves and get creative!

You can now choose the email template and layout that you want to use. There are several templates to select from, including Welcome, Ending Soonest, Newly Listed, Previous Purchase, or Custom.

The Custom template allows you to really do your own thing and generate your own creative content and layout.

You begin by entering the subject of your email, or using the one already in the template. In the email subject space, your text will appear just after “eBay Seller Email.”

Next, you can use your store header just as you have it in your listings. It will show up at the top of your email and will include your store logo, name, and links to your categories and pages.

Click Here for Expert Tips on SEO to Boost Sales & Traffic!

The next step is to either go with the standard message included in a template, or enter your own personalized message to the email recipients. You are allowed 96K of content, so you can have some fun with this. You are also allowed to post images as long as they are hosted by eBay, as well as eBay Store HTML Tags.

You can even feature specific items with larger photos by using the “Showcase” option! This is a fantastic feature and lets you put the spotlight on any special items you are promoting.

You may also show an item list of up to 50 items.

If you wish, you can include a link back to your Feedback profile. As far as frequency, you may choose to program automatic emails, or customize. According to eBay, your emails are most likely to be read on Tuesdays and Wednesdays.

Be sure to give viewers the option of signing up for your newsletters, and highlight it prominently to build a substantial subscription mailing list!

So, start today with an email marketing campaign---a real shot in the arm for eBay dropshippers!

If you liked this article, you may also like this one: 

eBay Dropship Sellers: The Basics of Best Match

 

ebay dropshippers




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