A Strong Call to Action Will Boost Dropship Sales!
If you are new to ecommerce and the world of online sales, you might not yet realize the importance of having a loud, clear call to action to increase dropship sales.What is a Call to Action?
A call to action, simply put, is asking for the sale. It tells a viewer in no uncertain terms what you want him or her to do next. For example; here are some typical calls to action:
- Click here to receive a free gift!
- Contact us today for a free information kit!
- Call now to get the Handy Dandy Slicer Dicer!
As you can see, there is nothing ambiguous about those calls to action. When you are writing a call to action for your dropship sales business, it is no time to be subtle!
You need to make it crystal clear, with no room for misinterpretation, what step the potential buyer should make at that point.
Many ecommerce entrepreneurs make the mistake of assuming that visitors to their website know what they are expected to do. But the truth is---they don’t. You must lead and nudge visitors in the right direction. The right direction, of course, is toward making a purchase and paying for the widget.
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There is an old saying that you can lead a horse to water but you can’t make him drink. That is true. But the fact is that if you lead a horse to water there is a reasonably decent chance he’ll drink and if you don’t even lead him to the water….there is no chance he’ll drink.
Another common but entirely false assumption is that visitors have arrived at your website with credit card in hand, ready to buy a DVD, computer, television, book, bottle of perfume or whatever products you are selling in your dropship store.
Internet research has shown that the majority of visitors to a website are there to browse and gather information about a product they are thinking of buying.
Without a call to action, said visitor will in all probability move on without actually buying.
This is where you come in with a strong call to action that will move the visitor further along the sales funnel, to purchase and checkout. It may prove beneficial to hyperlink your call to action so that when visitors click on the link, they land on a page that will lead them to purchase.
Having a dynamic call to action can make the difference between success and failure for your dropship business!
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