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7 Tips for Writing a Call to Action That Will Boost Dropship Sales

call to action dropship salesIf you have a dropship business or other ecommerce enterprise, you might appreciate getting some handy tips on writing an effective call to action that will boost sales!

A call to action is one of the most important elements of your entire business!

Once you master the art of how to incorporate a strong, clear call to action into your content, it will stand you in good stead for the entire life of your dropship or other sales career---online or off.

Click Here For a FREE E-Book to Learn Effective Ecommerce Marketing Strategies!

Here are 7 tips to help you craft a great call to action:

1. Pave the way! You can’t just pounce on people and ask for the sale before laying some groundwork. For instance, first identify the problem, then explain why your product is the solution to that problem. Tell the viewer about the benefits of responding to your call to action.

2. Limit choices! You don’t want to muddy the water by confusing shoppers on your dropship website with too many choices. A good rule of thumb is to confines choices to be all actions that you want the viewer to make. For example: “Buy now and checkout” or “Add to cart and continue shopping” or something along that line.

3. Create a sense of urgency! Use phrases such as “Limited Time Only” or “Only 22 Left in Stock! Buy Now!” or “Buy Now and Get Free Shipping!”
The idea is to provide a strong motivation for the shopper not to do what comes naturally---procrastinate.

4. Make your call to action stand out! It’s best to leave some space around your call to action. If it’s too cluttered all around it, this produces distractions that will divert the viewer’s attention away from where you want it; which is focused on your asking for the sale, thus increasing profits for your online dropship business.

5. Sweeten the pot! Sometimes, if shoppers are balanced right on the cusp of buying or not buying, simply throwing in a little extra will tip the scales in your favor. It needn’t be anything expensive. You might offer a free e-book on something interesting or informative, for instance.

6. Supersize it! Just as with burgers, fries and soft drinks at a fast food joint, it helps to supersize your call to action. Make it big! Make it bold, too, with a contrasting color to the rest of the page content! Grab a viewer’s attention and make your call to action impossible to miss.

7. Keep it simple and user friendly! Tempting though it may be to mine for data such as date of birth, email address and more---don’t! The average internet consumer will not jump through multiple hoops to buy from you. If they are ready to buy, direct them to that step as concisely and quickly as possible. Dilly dally or dither around too much and they’re gone.

Use these simple tips to write great calls to action that will boost your dropship business sales!

If you found this article useful, you may also want to check out this one:

5 Great Ways to Increase eCommerce Dropship Sales


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