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Ecommerce Dropship SEO Tips: Understanding Keyword Density

 
seo dropship tipsSEO is tremendously important for your dropship or other ecommerce business, and a big part of SEO is understanding the basics of keyword density…knowing how many are too many and how many are not enough.

Having too many is bad because Google and the other search engines take a very dim view of what is referred to within the industry as “Black Hat” SEO techniques.

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What is Black Hat SEO?

Black Hat SEO refers to a practice of stuffing keywords into content for the purpose of making your rankings go up. This is where the so-called “article farms” really had a heyday as articles were pumped out by the thousands crammed with keywords.

This won’t work anymore. In fact, it will work against you in your dropship business because Google is looking for quality over quality where content is concerned and Black SEO can literally get you blackballed by Google, which would be professional suicide.

Now, having cleared that up, let’s move along to some tips to help you better understand keyword density and using your prime dropship keywords to boost your search rankings without using too many and defeating your whole purpose.

First of all, if you were expecting this article to enlighten you as to the exact workings of the search engine algorithms, you are going to be sadly disappointed. We don’t have access to that information, and neither do you. The best thing we can all hope for is to have a working knowledge of how keywords help with the search engines, and go from there.

What is Keyword Density?

Keyword density simply means how many times you use one of your pertinent dropship business keywords in your content.

A good rule of thumb is to aim for a density of approximately 2%. This will equal using your keyword about 10 times in 500 words of content.

There are SEO gurus who swear by using 3% or even more, but if you stop and think about this---that’s a LOT of the same word within what amounts to around a page of content.

If it doesn’t flow naturally, as you would use the keyword in conversation, for instance, it’s probably being overused.

Here is an example of too many keywords:

“Here on this tropical fish website you will find many tropical fish products and accessories for tropical fish including tropical fish food, tropical fish aquariums, tropical fish books and lots of other tropical fish supplies for your tropical fish.”

Really….does that read naturally, or sound at all natural?

Of course not.

That, friends, is Black Hat SEO. Imagine an entire page of that stuff. Thank goodness Google has made it mostly a thing of the past!

So, strive to hit a happy medium between too much keyword density and not enough. This will help to grow your home dropship business and increase sales!

If you liked this article, you might enjoy this one: 10 Tips to Improve PPC Ads for Your Online Dropship Business



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Comments

Hello Dear,  
 
Nice Post, I read your Post, Its really interesting and very Knowledgeable. You describe it in a very simple manner. i totally agree with you that Google and the other search engines take a very dim view of what is referred to within the industry as “Black Hat” SEO techniques. Thanks for sharing this article with us.... 
 
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