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Ecommerce Dropship Tips: Improve Delivery of Marketing Emails

emial marketimg ecommerce dropshipEmail marketing is a great way to build your dropship or other ecommerce business and it will help your efforts to improve your delivery success.

Deliverability is a term that crops up frequently in reference to email marketing.

What is Deliverability?

Deliverability simply means the ability of any email you send to actually be delivered to the recipient. You can invest quite a lot of time, thought and possibly even money if you hire someone to write your marketing emails  into coming up with a killer piece of email copy that will hopefully convert to increased traffic and sales for your dropship business…..but if this piece of marketing genius never makes it to the intended target’s inbox, it’s a total flop.

Here are a few tips to help you improve the deliverability of your marketing emails:

  • Use the Reputation Triplet. This is the combination of three things that make up your reputation within the realm of email marketing. These three components are:

  1. Content
  2. Email address
  3. IP address

In order to avoid having your marketing emails dumped straight into spam folders, these three vital components need to be spotless.

  • The SPF, or Sender Policy Framework, is how an IP address is authenticated. This is accomplished through a DNS service. A lot of corporate domains authenticate IP addresses in an effort to protect themselves from spy ware and viruses, and many email services won’t accept email from certain domains.

  • Use a dedicated domain for sending marketing emails. Using a shared domain is inadvisable.

  • Your content needs to be of high quality, nothing that the spam filters will interpret as gibberish. Although the word “free” is very powerful in marketing, it is also a word that triggers the spam filters of many email services. So try to avoid using it in the title line if possible. The good news is that if you build up your Reputation Triplet, your emails may have enough instant credibility to clear this hurdle even if you do use this buzz word.

Deliverability is key to the success of email marketing campaigns for your ecommerce dropship home business.

If you liked this article, you may also like this one:

Dropship Tips: Working at Home---Habits of Highly Effective People


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