Ecommerce Dropship Tips: Using Internal Links for Best SEO Practices
Every ecommerce entrepreneur with a dropship
or other online home business should be aware of the value of using internal links correctly for maximum SEO advantages.
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Many of those with an internet business focus entirely on acquiring high quality links for the value they provide and the boost in search engine favor. But, they often overlook one of the best resources for using links to best effect---their own website!
So, how can you use your internal links to their best advantage? Here are a few tips to put your internal links to work for you:
If you haven’t already done so, create a keyword list of your best and most targeted keywords. This is a great place to use some long tail variations of your keywords, by the way.
Go through your pages and identify the ones that have keywords from your list that you wish to build internal links for.
Once you have listed all of your pages, then go to each individual page and hyperlink the relevant keywords. This signals Google that the page is important as well as providing some information as to what the page is all about. Also, by linking the page to another destination, it throws up a relevance signal as well as building more pathways within your website.
If your prime keywords aren’t highlighted on a certain page, try to tuck a few of them into the content in a natural manner so that they don’t appear stuffed or make the content nonsensical.
Chart and track the results of your efforts in building keyword rich internal links. Remember, search engine algorithms are subject to change without notice and what worked last week might not be getting the job done this week, in which case you will need to revise your strategy.
Don’t forget some of the most often overlooked sources of valuable internal links: administrative pages. These include your About Me/Us page, Contact Us, Terms and Privacy Policies, Shipping Info, etc. These pages are particularly good because they are usually a mere click or two away from your home page, which is normally the most visited page you have; collecting more links and building more equity.
These tips can serve you well in your ecommerce dropship home business.
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