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Tips for Email Marketing to Boost Holiday Ecommerce Dropship Sales

 

dropship home business email marketing tipsIt isn’t too early to start gearing up your dropship sales home business for the upcoming winter holidays and email marketing is a great tool to boost traffic, ensuring that you get your fair share of the extra spending that will be taking place on the internet.

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Savvy ecommerce entrepreneurs know that email marketing is a fantastic platform for marketing their dropship or other online business. In fact, if you are able to write and design your email marketing newsletters, you are really at an advantage since this marketing method won’t cost you a penny.

Here are some tips on writing great emails for marketing your dropship business:

  • Make your email marketing mobile friendly! With more and more people on the go and using mobile devices to access and read emails, you will be missing the boat if you don’t make sure your emails are accessible via a variety of the most popular mobile devices. Internet research has shown that approximately half of all Americans will be using Smartphones by December of 2011, making the mobile market one you can’t afford to miss.


  • Incorporate social media marketing into your dropship email marketing. For example, your Facebook fans. You can send them messages directly through Facebook and the delivery rate is 100%! The open rate is almost as good, so take advantage of your fans for holiday email marketing.


  • Try having your marketing emails interactive. You can use polls, surveys, or votes to do this, or you can make them interactive by offering a nice reward or discount for clicking through a link to your website.

  • Make it worth your subscribers’ while to share your emails with others in their circle. You don’t have to give away the store, but you might offer a discount, free shipping or a free e-book as a reward for passing along your marketing emails. This ensures a great ripple effect for your marketing efforts as your emails ripple outward from the main targets.


The holidays are fast approaching, so get your dropship home business ready with some well planned email marketing!

If you liked this article, you may also like this one:

Social Media Marketing: Twitter Tips for Dropship Business Bloggers



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