Work Smarter Not Harder: Cross Selling for Your Dropship Business
Did you know that you can increase your dropship
sales and work smarter instead of harder by using cross selling techniques?Click Here For a FREE Ecommerce Marketing Strategies E-Book!What is Cross Selling?
Basically, cross selling is when you offer buyers an opportunity to buy additional items that complement or correlate in some way with an item they have in their shopping cart or have already purchased. For example, if you dropship camping products and a shopper on your website has added a tent to his/her shopping cart; offering other camping items is a smart move. You might cross sell sleeping bags, camping cookware, lanterns, or any number of other items that are commonly used on camping trips.
This is a win-win situation for both your dropship business and the customer. It’s great for you, obviously, because you will make more money. But, it’s helpful for the customer as well if those other things are needed because it will save them time and money in most cases to go ahead and buy everything they need from one seller. When you use cross selling to boost sales, it’s a good idea to offer a shipping discount or even free shipping if the purchase totals X amount of dollars. Offering free or greatly discounted shipping is often a strong motivator for a shopper to buy additional items from your dropship website.
Another cross selling techniques is more or less the same but just a little different: bundling. Bundling is cross selling, in a sense, but instead of showing a shopper additional relevant products, you offer a bundle of similar, related products at a reduced price compared to buying each one separately. For instance, if a shopper has a tent in the shopping cart, then show a bundle with the same tent plus other, relevant products such as:
The bundled price should allow plenty of room for your profits while still offering the customer a substantial savings as opposed to buying each item separately.
Working smarter instead of harder will mean more dropship sales and profits with less work and effort!
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