Making Money Online: Ecommerce Dropship Tips to Boost Holiday Sales
The holiday shopping extravaganza has already begun this year and even in this recession that seems to hang on and on, anyone with a dropship
home business or other ecommerce enterprise might appreciate a few tips to boost sales!Click Here For a FREE Ecommerce Marketing Strategies E-Book!
Based on retail research, holiday sales in the United States alone are predicted to reach approximately $466 billion this year, a 3% increase over last year. That’s a LOT of money and you want to be sure and get your part of it. SteelHouse Behavioral Commerce Research
has published some very interesting stats that you may be interested in:“A new national survey conducted for SteelHouse by Synovate eNation shows that 82% of shoppers, including families, women and high income earners, expect to change their buying behavior because of the economy. With 62% of shoppers planning to spend less and 50% of shoppers determined to comparison shop before completing a purchase, it is more critical than ever for retailers to beat their competitors to the punch and make the right offers to their shoppers in real time.”
More from the research:“Nearly two-thirds of survey respondents (62%) said they’ll spend less overall, and more than four out of five (82%) said they will change the way they shop. Half said they’ll comparison shop more, nearly one-third said they’ll no longer buy without a discount or free shipping, and nearly 30% said they’ll browse more online than in the malls to find the deals. Women are twice as likely as men to use social media to find deals and share them with friends (16% versus 8%). Those in the highest income group ($75k+) will make fewer changes in the amount they’ll spend, but will seek deals – discounts, free shipping and coupons – more than those earning less.”
You can learn a lot from this research! First of all, it’s heartening to know that more people than ever say they plan on doing a lot of their holiday shopping online. This is a prime opportunity and good news indeed for your dropship sales.
It is also significant and something that you should probably bear in mind that more shoppers are going to be comparison shopping and looking for deals such as free shipping. You might be wise to take this info into consideration when mapping out your holiday marketing and promotions for your dropship business.
Use these tips to help boost those holiday dropship sales!
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