Dropshippers for Senior Citizens: A Fantastic Home Business Niche!
If you are looking around for a way to work for yourself, here’s a tip for you: dropshippers for senior citizens have a fantastic home business niche!
Senior citizens are a wonderful target market for quite a few reasons. Here are just a few:
- They have more free time to shop online
- They are usually more financially secure
- They feel it’s their turn to buy things for themselves instead of others
- They are turning to the internet for shopping more and more
You may think that seniors are not apt to be online and if so---get with the program, you’re wrong!
Check out these stats:
The nickname sometimes used for seniors on the web is
Silver Surfers.” These Silver Surfers are an up and coming niche market online and projected to be an even bigger part of the internet shopping community in the future.
Here is some very interesting info from Pew Research:
“As of April 2012, 53% of American adults age 65 and older use the internet or email. Though these adults are still less likely than all other age groups to use the internet, the latest data represent the first time that half of seniors are going online. After several years of very little growth among this group, these gains are significant.
As of February 2012, one third (34%) of internet users age 65 and older use social networking sites such as Facebook, and 18% do so on a typical day. By comparison, email use continues to be the bedrock of online communications for seniors. As of August 2011, 86% of internet users age 65 and older use email, with 48% doing so on a typical day.
Once online, most seniors make internet use a regular part of their lives.
For most online seniors, internet use is a daily fixture in their lives. Among internet users ages 65 and older, 70% use the internet on a typical day. Overall, 82% of all adult internet users go online on an average day.”
Here is an infographic from Pew Research that is quite titillating, too:
Are you starting to see the potential here for dropshippers for senior citizens?
What Products for Senior Citizens?
Many of the dropship products you would choose for senior citizens are the same as for a younger target market. For example, here are some items that are going to have a mass market appeal---meaning the potential for sales isn’t limited to a specific age, gender or nationality:
- Home and Garden Products
- Home Office Products
- Pet Supplies
- And Much More
Of course, you could drill down and develop a thriving sub-niche in products basically specific to seniors, such as incontinence products, wheelchair accessories, bedside commodes and similar items. These are not, strictly speaking, limited to senior citizens because many chronically ill or disable people may use these products, as well.
That being said, there is a healthy market among seniors for these items.
Dropshippers for senior citizens have a great target market to build a thriving, profitable ecommerce home business, so get started today!