Social Media Marketing for Your Online Dropship Business
If you’re looking around for good ways to increase sales and revenue, here’s a hot tip: social media marketing for your dropship business is a fantastic way to drive traffic to your site, promote your business and build your brand!
Have you held back from engaging in social media marketing because you think it might be a passing fad?
Social Media is Here to Stay
While nobody can predict with 100% accuracy what will happen in the future, it seems fairly definite that social media is here to stay.
Social sites and communities have opened new vistas to internet users and the chances of people giving them up are slim to none. As a matter of fact, rather than losing ground, social sites continue to grow by leaps and bounds as time goes on!
Look at this data from Edison Research about the rise of social media membership on various sites:
Facebook has a Huge Affect on Purchase Decisions
In 2011, 68% of Americans currently using social sites said that these communities had no influence on their purchasing decisions. Now, in 2012, only 36% denied these sites have an influence on buying decisions. 47% of people surveyed said that Facebook has the greatest affect on buying behavior, which is an increase from 24% last year.
Users to Follow Brands on Social Sites Increases 106%
From 2010 to 2012, the percentage of Americans following a certain brand on a social site has risen from 16% to 33%. This is a big increase! On the other hand, it means that two-thirds of Americans currently active on social networks don’t now and have never followed a brand. So, lots of potential and room for growth here!
The Fastest Growing Age Group in Social Media
Facebook isn‘t just for kids! The largest growth in a group of face book members from last year to this year was the 45-54 year-olds. Actually, studies show that 55% of Americans 45-54 now have a profile on a social networking site.
The only group that is somewhat below average, as far as of participation on social sites, are the senior Americans who are 55 and older. Still, 3 out of 10 people in this age group are on the social networking scene and that number is rising.
54% of Facebook Users Access the Site via a Mobile Device
54% of Facebook members have used the social network via a mobile device and one-third use a mobile device as their primary way to access Facebook. What does this tell you about the importance of making sure your dropship business is mobile friendly?
Social Networking is Addicting
Social networking is habit forming. During the past year, 12 million more Americans are using social sites several times a day than last year. In fact, 22% of users visit a social site many times a day.
These stats should be sending you a clear message: Millions upon millions of people from all over the world are active on social sites and to build your dropship business, you should be using the power of social media marketing!