Ecommerce Dropship Tips: The Importance of Being Mobile Friendly
If you haven’t heard the buzz about mobile ecommerce and gotten with the program, you may be missing a lot of sales in your dropship
Internet research analysts that study the habits of online shoppers are unanimous in their agreement that if you want to keep up with the pack in ecommerce nowadays, you must make sure your dropship website or listings are mobile friendly.
People are on the move, all over the world.
Go out to any restaurant, mall or in fact, traffic light and you’ll see people using their mobiles. Some of those people are talking; some are texting….and many are shopping.
If you don’t want to be left behind, you must make sure that online shoppers using their mobile devices to browse and buy can access your products. According to recent stats, mobile shopping grew a whopping 200% from the summer of 2011 and this past summer of 2012. That’s a big jump!
More recent studies have shown that the average person will save 78% more time shopping on the internet as compared to shopping in traditional brick and mortar stores.
Shoppers today want convenience. They want to save time. They want to be able to compare products, read reviews and then pull the trigger on the deal all within the space of a few moments. A savvy ecommerce entrepreneur will give these shoppers what they want, which is multi-faceted user experiences.
Check out this little tidbit from Juniper research about mobile shopping:
- Mobile payments for digital and physical goods, mobile money transfers and NFC-enabled contact-less transactions will almost triple from $240 billion in 2011 to $670 billion in 2015.
And this one, also according to Juniper Research:
- The number of mobile money users will double by 2013.
Here are some very interesting mobile marketing stats from SnapHop
- In 2011, there were 835 million smartphone users, 5.6 billion feature phone users (Mary Meeker, Kleiner Perkins, Morgan Stanley Research via Business Insider)
- Global internet usage will more than double by 2015, and most of these users will be mobile (Boston Consulting Group, Mary Meeker, Kleiner Perkins, Morgan Stanley Research, Berg Insight via Business Insider)
- 64% of mobile phone time is spent on apps (Nielsen 2012)
- 13.4% texting, 11.1% browser, 5.5% social networking apps, 5.4% dialer, 5.3% email/IM, 2.3% music/video, 1.1% camera, 55.8% other apps (Nielsen 2012)
- Adults spend more media time on mobile than newspapers and magazines combined (eMarketer December 2011)
- On average, it takes 90 minutes to respond to an email, but 90 seconds to respond to a text message (CTIA)
- 61% of customers who visit a mobile unfriendly site are likely to go to a competitor’s site (Karim Temsamani at IABALM 2012 via IAB)
- At the end of 2011, nearly 1 in 5 smartphone users scanned product barcodes and nearly 1 in 8 compared prices on their phones while in a store (comScore 2012)
- In 2012, the U.S. saw a 55% increase in smartphone subscriptions to make for 98 million smartphone subscribers, representing nearly 42% of all U.S. mobile users. (comScore 2012)
- In the U.S. alone, there were more than 400 smartphone devices on the market at the end of 2011 (comScore 2012)
- In 2011, smartphone adoption increased 99% among 6-person households, 98% among those making less than $25,000, and 92% among retirees (comScore 2012)
- U.S. mobile & social media revenue - including consumer and business access, content, advertising and marketing - increased 30.2% to $45.38 billion in 2011. (PQ Media via Mobile Marketing Watch)
- Mobile content and access had revenues of $39.17 billion in 2011, up 27.8% from 2010. Of that $39.17 billion, business accounted for 58% of the total and consumer for 42%. (PQ Media January 2012 via MarketingProfs)
- Online social media was the smallest sector of mobile and social media during the year, reaching $2.83 billion in revenues, but the category grew at a very strong 42.1% year over year. Within the online social media category, social networking was the largest and fastest-growing segment by far, increasing 45.9%, to $2.28 billion in 2011. (PQ Media January 2012 via MarketingProfs)
- From 2006 to 2011, mobile and social media revenue rose at a compound annual growth rate of 28.7%. (PQ Media January 2012 via MarketingProfs)
- Total US mobile and social media revenues-including business and consumer content, access, and advertising and marketing-reached $45.38 billion in 2011, up 30.2% from a year earlier (PQ Media January 2012 via MarketingProfs)
Convinced that mobile commerce is the wave of the future and that you should definitely be getting in on it?
Start today to make your ecommerce dropship home business mobile friendly and watch your sales soar!