Dropship News: Pinterest Drive Ecommerce Sales
If you have an online dropship business and haven’t heard of Pinterest, it’s time to get with the program because this social site drives ecommerce sales!
Did you know that Pinterest, a relative newcomer to the social site scene---has already become the third most popular social network?
Did you know that, according to a study of 25,000 Shopify online stores conducted by Shopify, referral traffic from Pinterest to Shopify stores is equal to that of traffic coming from Twitter?
Or that shoppers are 10% more likely to make a purchase if they’re referred from Pinterest as compared to shoppers who are referred from other social sites?
Or that, in addition, the average purchase is $80---an amount that is double the average purchase resulting as a referral from Facebook?
No doubt about it, Pinterest has already become a major player in ecommerce!
Why You Should Use Pinterest
When you use Pinterest seems to be pretty important, according to internet research. For example, recent studies have shown that if you pin on Saturday, your dropship product is more likely to go viral. This makes sense when you stop and think that the majority of people are off work and out of school on Saturdays.
Here are some more interesting factoids about Pinterest that should be valuable info for anyone with an ecommerce business:
- The daily number of Pinterest users has increased by over 145% since
Jan 1, 2012.
- 32% of online shoppers have made a purchase based on what they’ve
seen on Pinterest.
- Pins with prices get 36% more likes than those without.
- 59% percent of pinners are women between 25 and 40 years of age.
- Women make up 90% of the Pinterest population.
According to statistics from Bizrate Insights, 69% of online consumers who visit Pinterest have found an item they have gone on to buy or wanted to buy, compared with 40% of Facebook users.
70% of people said they went to Pinterest for purchasing inspiration this purpose, while only 17% went to Facebook for this reason.
Check out these infographics:
And this one:
Here are some more interesting stats from the AllFacebookBlog:
- People use Facebook (50%) and Pinterest (51%) to connect with people who have similar tastes.
- To keep up with trends, more people chose Pinterest (67%) over Facebook (22%.)
- 43% of people surveyed preferred Pinterest to associate with retailers or brands; 24% chose Facebook.
- 55% of people said they’ve repinned an item, compared with 37% of Facebook users who said they’ve shared an item.
This seems like ample evidence that you should make Pinterest a priorit
for your ecommerce dropship business!How to Let Pinterest Increase Sales
One of the most important things you can do to let Pinterest increase
your ecommerce dropship sales is to add a Pinterest button next to every
one of your products.
If you want to add the price, which you certainly should, just put the
price in the product description. That way, a header will appear with the price over the pin.
Pinterest has had a meteoric rise to stardom, with a network of 23.4 million last July. This is equal to 10% of all internet users!
Get on Pinterest now and start leveraging its fast growing popularity to increase your dropship ecommerce business sales!