Start a Dropship Blog and Grow Your Home Business Sales!
Start a dropship
blog and grow your home business sales!
If you have an online dropship home business, one of the best, most cost effective marketing you could do to increase traffic and sales is to start a blog.
Blogs, if done properly, are an excellent marketing tool and offer tons of opportunities for an enterprising ecommerce entrepreneur to build their brand and grow a home business.What is a Blog?
In case you’re a newbie on the ecommerce scene or haven’t spent much time on the internet, here is a simple definition of what a blog actually is. As usual, we turn to that handy free resource, Wikipedia:
“A blog (a portmanteau of the term web log) is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order (the most recent post appears first). Until 2009 blogs were usually the work of a single individual, occasionally of a small group, and often were themed on a single subject. More recently "multi-author blogs" (MABs) have developed, with posts written by large numbers of authors and professionally edited. MABs from newspapers, other media outlets, universities, think tanks, interest groups and similar institutions account for an increasing quantity of blog traffic. The rise of Twitter and other "microblogging" systems helps integrate MABs and single-author blogs into societal newstreams. Blog can also be used as a verb, meaning to maintain or add content to a blog.”
As you can see, many individuals and businesses of all types have jumped on the blog bandwagon, and you should, too!
Here are some steps to help you set up and maintain a good dropship blog that will help get traffic to your website or listings:
- You don’t have to sink a small fortune into a fancy website for a dropship blog. If you have your own website, you can incorporate your blog into it and work from there. If you use a marketplace such as Amazon or eBay, you can use a free platform such as WordPress for your blogging efforts. WordPress is one of the most popular. It’s user friendly, very customizable and won’t cost you a penny. In fact, you can use WordPress even if you have your own website and simply link to it.
- Put some time and effort into your blog posts so that they offer something of value to readers. While the whole idea of having a blog is to grow your dropship business and make more sales, this shouldn’t be the be-all and end-all of your blog. You want to avoid being too salesy or too much hype about your products or business. Google doesn’t like it and neither do readers. A good rule of thumb is that only about one in five of your posts should be specifically about your product or services. Aim for content that is relevant, informative or entertaining, or otherwise valuable to viewers.
- Post to your blog regularly. Some e-tail merchants only post an occasional blog article, and this doesn’t work. If you want to use your dropship blog for marketing, be consistent and post fresh content on a frequent, regular basis. Remember, Google will reward you for this by elevating your ranking in search results!
Use these tips to having a great dropship blog and watch your sales and traffic soar!