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Email Marketing for Your Home Dropship Business

 
email marketing dropship businessDid you know that email marketing for your dropship business can be tremendously effective; helping you drive traffic, generate sales and build your brand?

It’s true! Using emails to stay in touch with your customers, gain new customers and spread the word about your promotions and new products is an excellent---and extremely cost effective---way to make your home dropshipping business successful.

Benefits of Email Marketing

There are several benefits to email marketing:

  • Cost effective---If you can write the marketing emails yourself, it’s a very low cost way to market your dropship business.

  • Fast results---Email marketing usually delivers fast results, particularly if your email contains a dollars off coupon, free shipping, special sale price on a hot item or similar content.

  • Able to target---You can actually target your marketing emails to a particular demographic of customers. For instance, if you have customers on your opt-in email subscription list that bought Christian music from you a while back, you can send them emails showcasing your new CDs in this genre, or a sale.

  • Easy to track and measure---With many types of advertising, it’s difficult to gauge the ROI. (Return On Investment) But with email marketing, it’s easy to track and measure the success, or otherwise, of your emails. This can be enormously helpful to you in planning future campaigns.

  • Helps build repeat customers---While you always want to strive for new customers, your repeat buyers are worth their weight in gold. Why? Because according to internet retail analysts, it’s six to twelve times less expensive to sell to a customer you already have then make a sale to a new customer.

Those are only a few of the many advantages of email marketing for your dropship business.

Email Marketing Statistics 2012

The results are largely in for email marketing stats from 2012. Here are some interesting factoids that will help you realize what is going on with email marketing in the B2C, or Business to Consumer, sector:

  • If your email subject line has a $ sign, it has an above average chance of being opened.
Source: Adestra

  • If you personalize your email subject lines, they are 22.2% more likely to be opened.

Source: Adestra

 

  • If you keep subject lines short and snappy---30 characters or less---your emails will have a higher than average rate of opens, clicks, and click-to-opens.

Source: Adestra

  • If you’re skeptical about the power of subject lines, 64% of people in a survey said that they opened an email because of its subject line.

Source: Chadwick Martin Bailey

  • If you’re actively marketing for mobile device users, as you should be, it may help to know that approximately 14% of email opens and clicks on mobile devices occur between 6 a.m. and 8 a.m. The second biggest peak email open time, with a 12% share, happens between 6 p.m. and 8 p.m.

Source: TailoredMail

  • If you wonder whether your marketing emails should contain special offers or not, here’s a stat that should resolve that issue for you: 58 percent of people say that getting discounts and special offers is the number one reason they subscribe to emails from businesses.

Source: Chadwick Martin Bailey

There is no doubt about the effectiveness of email marketing to grow and build your home dropship business, so get started today mapping out your next campaign and get ready for more traffic and sales!

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