Dropshippers: 5 Proven Ways to Boost eBay Sales!
If you are one of the many dropshippers
on eBay, you might be interested in picking up a few tips for boosting traffic and sales to your listings.
After all, more traffic and sales converts to more money and who doesn’t want that, right? Have you ever heard anybody in ecommerce say, “No, really, I don’t want to make more money?”
Of course not. Making money is a good thing and eBay dropshippers are generally in favor of getting their share of it.
Here are 5 tried and true, proven ways to boost traffic and sales for eBay dropshippers:
I. Use Cross Promotion with Other Sellers
Some eBay sellers are hesitant to do this because they fear they will lose sales. But, when you cross promote your items with other sellers, you increase your visibility and widen your sphere of influence on the site because those other sellers are showing your items, too. It’s a case of one hand washing the other and it does work, so don’t be afraid to give it a try.
II. Start an eBay Newsletter
You have free email marketing with newsletters, so take advantage of it and actively solicit subscriptions from customers as well as looky loos. Offer an incentive of some kind. You don’t have to give away the store, but make it worth someone’s while to opt-in to your email list. Please note that this is available to eBay store owners only, but hopefully you already have a store. Which brings us to our next tip.
III. Have an eBay Store
The Basic eBay Stores subscription is a mere $15.95 a month. Since the Spring Seller Update, if you agree to keep your store for a year, instead of on a month to month basis, you get the benefit of 150 free listings every month. This is nothing to sneeze at! Do the math and figure what you would pay for listing auctions for items with a starting price of, say, $34.99. You’re looking at $0.75 per listing fee. If the item doesn’t sell, you can relist and get a credit if it doesn’t sell the second go round. But, if it doesn’t, you’re out double listing fees. Ouch!
IV. Use Best Practices SEO
Many sellers don’t understand the importance of SEO for eBay drop shippers and others. In fact, keywords are vitally important! If you fail to use your prime keywords in your titles and descriptions, your rankings in eBay Best Match search will not be as high as they could be. As with any other search engine, the higher you are in search results, the better off you because more shoppers see your listings. If they don’t see your items, they’re unlikely to buy them, right?
V. Ask For the Sale
This is yet another area where a common misconception abounds for eBay dropshippers and other sellers. Any seasoned sales person understands the importance and effectiveness of simply asking someone to buy. If you haven’t tried it, start including a call to action at the end of every one of your descriptions and watch your sell through rate go up. For instance, if your dropshipping flash drives, end your description with something like this: “Why risk losing all of your important data? Back it up with a flash drive!” It’s easy. Just ask for the sale.
Dropshippers and other eBay sellers can use these 5 tips to help boost traffic and sales!