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Want to Make Sure Your Dropshipping Business is a Success? Go Mobile!

 
dropshipping mobile commerceIf you want to make sure your home dropshipping business is a success, here is a timely tip for you: Go mobile!

Any ecommerce entrepreneur who is persisting in ignoring the mobile market is making a huge mistake and may soon find themselves as extinct as the dodo bird and the dinosaur.

The fact is that the world is on the move and more and more online shoppers are using mobile devices to access the internet. If you aren’t pulling out all the stops to make sure your dropshipping website or listings are mobile friendly, you are going to lose a lot of business and your competitors who have been a little smarter and in step with current practices are going to be getting those sales you lost.

Is that what you want? No, of course it isn’t. So, get with the program and go mobile!

A recent study from ControlScan showed that almost half of ecommerce business people are aware that they aren't fully optimized as far as being mobile friendly. 17% just plain don’t have a clue whether their site is mobile friendly, or not.

The number of people in the United States alone---not to mention globally---who are using smartphones for shopping and surfing the internet is almost a majority of the population. Based on information provided by comScore, 138.5 million Americans, as of April 2013, owned smartphones. This is a 7% increase since the last study.

Obviously, there can be no doubt that mobile shopping is here to stay and will only continue to increase.

Can you afford to lose all of those road warrior sales?

Annual mobile commerce consisting of things shoppers bought while using a mobile device such as a smart phone, iPad or tablet -- increased by over 81% ---to $24.8 billion in 2012 from $13.6 billion in 2011, based on an eMarketer report. In 2013, sales made on mobile devices are expected to jump by more than 56%, totaling about $38.8 billion.

According to Microsoft Tag, by 2014 mobile internet usage is set to overtake desktop PC usage.

According to a Google study, 84% of smartphone owners use their phones for pre-shopping activities.

Plus, internet research has shown that mobile shoppers buy more stuff.

Do you need any more convincing that making sure your dropshipping business is mobile friendly is absolutely critical to its success?

What issues are most likely to send your shoppers to the competition? Here is some info that may help you understand what you need to be doing to be sure your dropshipping site is mobile friendly and the significance of doing so:

“A new IBM sponsored survey of business professionals finds that while chief marketing officers and ecommerce leaders recognize mobile as critical to their business objectives, two-thirds of those same professionals, indicate they don’t have a strong understanding of the mobile user experience. With 89 percent of customers choosing to do business with a competitor, following a poor customer experience, businesses are turning to big data and digital analytics to better understand the omnichannel customer.

Mobile traffic continues to grow, with respondents attributing 19 percent of their total traffic to a mobile device. But businesses continue to struggle with providing a quality mobile experience, with 40 percent of companies agreeing that “delivering positive customer experiences is harder on mobile than the web. For many companies, their answer to creating a mobile presence is simply adapting an existing website as opposed to building a mobile experience from the ground up, with 70 percent of respondents describing their multichannel experience for customers as “okay” or “poor.” As such, the top three most serious mobile issues include bad navigation/poor “findabilty” screen-sizing issues, and form-filling problems.”
Source: WebWire

Mobile commerce is the wave of the future, so to keep your dropshipping business flourishing---go mobile!


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