Free Marketing Tools for Your Online Home Dropshipping Business
One thing is for sure if you have an online home dropshipping
business---you have to engage in marketing to keep traffic and sales flowing, so a few FREE tools to help you market your business might come in handy.
Marketing is crucial to the success or failure of your dropshipping business. The World Wide Web is a huge place and little old you can get swallowed up and lost in it more quickly than you might realize. So, getting the world out and some buzz going about your home business is critical to its health and prosperity---as well as yours.
There are tons of marketing tools available online and while there is no doubt whatsoever that some are well worth paying for, they might not fit into your operating budget right now, especially if you are just getting your dropshipping business off the ground. Sometimes you have to walk before you can run. This is where free marketing tools will be of great benefit to you!
Here are a few free marketing tools for your home dropshipping business that you might find quite useful.Google Analytics:
You will find a veritable gold mine of useful marketing and analytics tools here that can help you immeasurably in the day to day operation of your online home dropshipping business. You get analysis tools, social analytics, mobile analytics, conversion analytics, content analytics and more. What a fantastic resource for any ecommerce entrepreneur who wants to have a profitable, thriving business!Google Webmaster Tools:
Another treasure trove of valuable tools here from Google that will be a big help in showing you an overview of your home business. It can give you pointers on how to make your website more search engine friendly and can pinpoint problems that are hampering the user experience.Google Merchant Center:
Use Google’s Merchant Center to submit your dropship product feeds so that they will show up in search engine product listings. Wonderful way to drive traffic to your products!
A/B split testing is important for marketing because it lets you know which promotion, email newsletter, coupon or whatever worked the best in terms of consumer participation. For example, let’s say that you compose two email marketing newsletters; each with a different subject line and variations on the content. You can then do A/B split testing to compare the two emails and find out which one had the better open rates and click through rates. Obviously, you want to stick with the basic formula of the winner.
Here are some free A/B split testing tools.Visual Website Optimizer
: Landing Page Analyzer:
This one shows you how effective your landing pages are in terms of motivation, relevance, call to actions, hesitation and more. This can be a tremendous help to you in optimizing your landing pages to increase your conversion rate.Idea Fox:
Get some good ideas on A/B split testing, multivariate testing and more by reading case studies that are sorted by industry and problem type.Test Duration Calculator:
Great little free tool that tells you how many days you should run you’re a/B split test to get the most accurate results.
Use these free marketing tools to boost traffic and sales in your online home dropshipping business!