Dropshipping Tips: How to Reduce Shopping Cart Abandonment
As anyone with an online home dropshipping
business could probably tell you, shopping cart abandonment is a very real problem and a perplexing one to deal with and remedy.
Many shoppers who enter your sales conversion tunnel and get right down to the wire with a product or multiple products in their shopping carts will leave your dropshipping site or venue without ever going all the way and actually completing the purchase.
What causes people who go to the trouble of browsing your products, deciding on one or more, adding them to a shopping cart….only to bail at the last minute before completing checkout.
Was it something you said? Something you did? Something you didn’t say or didn’t do?
This is a complex puzzle that has mystified a lot of other minds before yours and there is no cut and dried easy answer to it. But internet analysts have been able to identify some of the most common causes of shopping cart abandonment. Here they are, according to Practical eCommerce:
- High shipping charges: 46%
- Wanted to comparison shop: 37%
- Lack of money: 36%
- Wanted to look for a coupon: 27%
- Wanted to shop offline: 26%
- Couldn't find preferred pay option: 24%
- Item was unavailable at checkout: 23%
- Couldn't find customer support: 22%
- Concerned about security of credit card data: 21%
Okay. Now, knowing what the usual reasons are that shoppers will flee the scene and abandon a shopping cart, what can you do to stop it? How can you get these shoppers to go the distance and complete a purchase?
Here are some ideas to ponder:
- Provide out-of-stock notifications on product pages when items are unavailable and offer shoppers an easy way to receive notifications when they are restocked
- Reveal shipping rates early in the process
- Make it easy to contact customer support
59.8% of online shoppers abandon their shopping cart instead of making a purchase according to Marketing Sherpa. This is a high percentage and you can only imagine how your revenue would be increased if you could convert some of those deserters to customers!
But, there is a brighter side to this data. Based on extensive research by See Why Conversion Academy, 75% of those who abandon a shopping cart on a site will eventually be back. Another interesting tidbit that the study uncovered was that marketing emails account for a large percentage of sales conversions---about 58%, in fact.
But getting down to what you can do to slow down shopping cart abandonment in your dropshipping business, here are some tips that may help:
- Simplify and streamline---Make the checkout process and quick and easy as you possibly can. Avoid having people fill out such info as email addresses and birthdays or other info that you would like to have but isn’t essential for a purchase.
- Send out emails asking the customer to come back and complete the purchase. These can be extremely effective.
- Have free shipping and let shoppers know it before they begin the checkout process.
Those are a few things that should help with shopping cart abandonment in your online home dropshipping business.