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All eBay dropshippers should familiarize themselves with the latest and greatest (supposedly) search engine to be rolled out on the ever shifting sands of the site: Cassini.Cassini is markedly different than previous search engines on eBay. Whether it is actually better or not depends on who you are talking to. The eBay execs, whose brainchild it is, extol the virtues of Cassini. eBay sellers, including dropshippers, don’t have much of anything good to say about it.But here is the thing: If you want to remain one of the eBay dropshippers who make money and are successful on the site, you will have to adapt---or die.Like it or not, Cassini rules the day on eBay and you’ll just have to go with the flow or pick up your dropshipping marbles and go elsewhere.Here are some tips to help you adapt to the Cassini search engine and optimize your dropship listings to accommodate it. These were gleaned from a presentation given by Todd Alexander, Director of Onsite Search at eBay.com.au at the PeSA 2013 Internet Conference to help make eBay search placement more transparent for sellers. Todd’s explanations were quite helpful.
The whole idea is to streamline the entire shopping process and give shoppers search results that offer a good value from trustworthy sellers, are relevant to their search terms and with a fast, easy transaction from start to finish. This is a good thing and if it really works, will be good for eBay drop shippers as well as other sellers.
These are a few tips to help eBay drop shippers understand and cater to the new Cassini search---put them to good use and increase your sales!
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