7 Ways to Use eMail Marketing Effectively for a Dropship Business
Anyone with a dropship
business might be able to use these 7 ways to use email marketing effectively.
Email marketing is HOT with savvy ecommerce entrepreneurs, simply because it works. According to the Email Stat Center:
“56% of businesses say they plan to increase their use of email marketing in 2013; email was second only to social media, which 60% of businesses said they plan to increase. SEO placed third with 41%. - iContact "The Small and Midsize Business Email Marketing Survey" (2013)
55% of marketing professionals agree email marketing is the most effective marketing tactic. - Ascend2 "Marketing Strategy Report" (2013)
50% of small business owners agree email marketing is effective at engaging existing customers and attracting new customers. - Constant Contact "Small Business Technology Pulse Survey" (2013)
Email volume rose by 5.4 percent in Q4 2012 compared to Q4 2011. - Experian "Q4 2012 Quarterly Benchmark Study" (2013)
The top three marketing channels organizations are integrating with their email programs include website (75%), social media (56%), and events such as tradeshows, webinars, etc. (40%). - MarketingSherpa "2013 Email Marketing Benchmark Report" (2013)
Adults will account for 87% of all US email users in 2013. - eMarketer "US Internet Users 2013: Solid, Saturated Market for Web, Search and Email" (2013)
eMarketer expects there to be 216.6 million US email users this year, representing 89% of total internet users. Two out of three people in the US will be email users in 2013. - eMarketer "US Internet Users 2013: Solid, Saturated Market for Web, Search and Email" (2013)
Nearly all adult internet users, or 78.4% of the US adult population, will send an email via any device at least once per month this year. - eMarketer "US Internet Users 2013: Solid, Saturated Market for Web, Search and Email" (2013)
Email marketing remains critical to business, with 89% of respondents declaring email to be “important” or “very important” to their organization. - DMA "National Client Email Report" (2013)
56% of marketers expect to increase their organization's focus in 2013 on email campaigns. - Aquent "Marketing Salaries, Strategies and Trends for 2013" (2013)
Consumers aren’t just accessing email using multiple devices. They’re also using multiple accounts. Almost three-quarters of US email users ages 25 to 40 managed their email this way, according to February 2012 data from BlueHornet. -
eMarketer "Email Marketing Benchmarks: Key Data, Trends and Metrics" (2013)”
So, it is plain to see the value of email marketing. Now, 7 ways to use it effectively and get the most bang for your buck, so to speak.
1. Make sure your emails will get past the spam filters! Certain keywords, for instance, trigger a spam alert that can get your marketing email delegated to the spam folder or actually deleted before the recipient ever even sees it. Here are just a few of the biggies that will ring a warning bell with a spam blocker: free, clearance, money, save big money, incredible deal, bargain, cash, cheap and many more of that ilk.
2. Make it quick and easy for email recipients to take action---the desired action that you want them to take, that is. Be sure that your marketing emails load fast and that the subject line and the message of the email match.
3. Have a strong, clear call to action. Tell your email readers exactly what it is you want them to do. Have a clickable button that will allow them to take the desired action on the spot. There is no substitute for a good call to action!
4. Have a specified landing page geared to the specific marketing email. Don’t have subscribers click through and land on a page asking for all sorts of information. Don’t send them to your home page. Instead, have a particular landing page designed to complement the message and/or offer in your marketing email.
5. Try A/B testing. This means sending two different versions of a marketing email and then tracking results as to open rates, click throughs, purchases. This way , you can gain valuable insights into which marketing emails work the best for you.
6. Keep your main offer or promotion above the fold. This means on the top half of the page. This way, you can hopefully engage a viewer’s attention right off the bat and keep them reading.
7. Constantly work to beef up your email opt-in subscription list. Offer a nice freebie such as free or half price shipping, give freebies or promotions for referrals, have the opt-in form on several different web pages on your dropshipping site.
Use these 7 tips to use email marketing effectively for your dropship business and watch your sales soar skyward!