5 Tips to Get Your Dropshipping Business Ready for Holiday Shopping
Believe it or not, it’s almost that time of the year again when Santa Claus will be making his big run and the internet will be flooded with people looking to buy gifts, so is your dropshipping
business ready for the holiday shopping rush?
Even if you have had a great year with an abundance of sales, when is more money not a good thing?
With the holidays coming up, you had better believe that money will be flowing like water in the mighty Mississippi River and if you want your fair share of it, start gearing up no to get your home dropshipping business ready for the winter holidays and that mass of shoppers!
Here are 4 handy tips to help get your dropshipping business ready for holiday shopping:
I. Tune up your website. Make sure it is running like a well oiled machine. You don’t want any slow, clunky pages that take forever to load, no error messages, no broken links. Your checkout process should be as streamlined and speedy as possible. Make sure your SEO is all up to speed. Ditto for your site map and breadcrumb navigation. Test each page, including your landing pages. Make sure your landing pages are all what visitors were promised when they clicked through. In other words, are they relevant to the click through that bright someone to your site?
II. Offer Paypal and Google Checkout. Naturally, you want to accept credit and debit card payments, but you will be missing the boat and losing sales if you don’t offer those other payment methods, especially Paypal. Did you know that in the first 20 days after adding PayPal as a payment option, GoDaddy processed 15,000 transactions through this payment method? Customers love Paypal because it is fast and since their debit or credit card info, along with shipping details, are already saved in there, so they don’t have to enter all of that stuff again.
III. Sit down and map out your holiday marketing promotions and campaigns. The few days after Thanksgiving will be a huge opportunity to make sales, so be sure to start marketing way ahead of time. If not, you will lose sales to your competitors who were quicker off the mark than you. This includes all types of marketing: email, social media, etc.
IV. Data Collection. Having the price, images and a description of a product really isn’t as much info as some shoppers want these days. Be sure to have reviews, ratings, videos, user guides---any data you can show shoppers that will help them make an informed buying decision and provide them with everything they need to know in order to pull the trigger on the purchase.
If you have had a good year and made lots of dropshipping sales up to this point, great! If you haven’t, the winter holiday shopping rush will give you a chance to boost your bottom line and increase revenue for your home dropshipping business, so start getting ready now!