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Home Business Tips to Help Boost Dropshipping Ecommerce Sales

dropshipping home business tipsAnyone with a home business in dropshipping sales or another ecommerce business is probably always eager to get tips and tricks to help boost those sales!

If your sales are lagging, them trying some helpful hints to speed things up a bit can only come in handy, and even if your sales are booming, it’s never a good idea to get complacent and rest on your laurels. Good can always be made better! With the holidays upon us, there will be a big flurry of shoppers and increased spending online. To make sure that your home dropshipping business its fair share of all this extra money floating around---tweak your sales and marketing techniques to make sure you aren’t overlooking something that would help you make sales.

Click Here For a FREE E-Commerce Marketing Strategies E-Book!

Here are some helpful tips to boost your dropshipping sales:

  • Provide key information where a viewer can quickly and easily see everything they need to know to enable making a buying decision. For example, have the product name, its brand, its features, an image and great description plus an effective call to action. The main call to action needs to be something like “add to cart” or “buy now” and then you can include one more call to action after the item is added to the shopping cart, such as offering a cross-selling bundle deal.

  • Having content in each category that describes what the particular category is all about is a wise move. Not only will it boost your rankings in Google and other search engine results, but it will let visitors know what is being offered in the category.

  • If you are selling popular brands, devote some content to brand information. It helps viewers to know what they’re getting. Telling about the brand and describing its attributes is good for your business. It will also help you in the search engine results if someone is searching for a brand you sell.

  • Don’t forget your trust and security symbols! Fear of having their personal and financial information hacked or doing business with some shady, fly-by-night dot com business is a tremendous stumbling block for internet sales. Reassure visitors about the security of your site and your own reputation as an established company will often provide the safety net they need to go ahead and buy from you.

Use these handy tips to beef up holiday dropshipping sales in your home business!

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Ecommerce Dropship Tips: Get Your Mojo Working for Holiday Sales!

ecommerce dropship mojoHave you stopped to think that the fall and winter holidays are rapidly approaching and that you need to get some mojo in the works in order for your dropship or other ecommerce business to reap full advantage of all that increased traffic and shoppers online ready to spend, spend, spend?

Although it may still be warm weather where you live, the fact is that Halloween, Thanksgiving, Christmas, Kwanzaa, Hanukkah, New Years, and Valentine’s Day are fast approaching. In fact, internet research shows that some shoppers begin their holiday shopping as early as September, so there is no time to lose if you wan to get your share of all these extra opportunities to sell your dropship products.

Click Here For a FREE Dropshipping E-Book!

If you aren’t focusing on one particular niche but sell a variety of dropship products, you can get online and so a little sleuthing to see what the hottest selling items and holiday gift trends are forecast for this season.  

Check out the eBay Pulse for ideas in assorted categories or use the Google AdWord Tool to find out what items are racking up lots and lots of global searches. For example, if you are thinking of dropship jewelry sales this year, you might check with the Google tool to see how many people are online searching for a specific piece of jewelry such as gold earrings or pearl necklaces and so on.

If you discover that a product you were considering selling during the upcoming holiday shopping season isn’t getting many searches---move on and find something more promising. Sales are all about supply and demand. If there is a large demand for an item and you supply that demand, you’ll make sales and profits. It’s just that simple.

Here are some category suggestions for products that traditionally enjoy booming sales during the holidays:

  • Toys
  • Video Games
  • Music
  • Perfume
  • Lingerie
  • Electronics
  • Jewelry
  • Watches
  • Clothing
  • Books
  • And More

Be sure to get your holiday sales and promotions all mapped out and planned down to the last detail. Get your email marketing newsletters written or at least outlined. Make plans to update and coordinate your social media marketing platforms with your holiday sales.

It’s time to get your ducks in a row and your mojo working for big ecommerce dropship sales in your home business this year!

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Ecommerce Dropship Tips: How to Have a Great Home Page

ecommerce dropship home page tipeEvery dropship or other commerce home business needs to know the basics of creating a great home page!

In many cases, your home page is the first place visitors land on your site and for that reason alone; it needs to be fantastic. Many website design gurus and internet retail specialists firmly believe that your home page is the most important page of your entire website.

Click Here For a FREE Ecommerce Marketing Strategies E-Book!

Or, let’s put it this way: if it isn’t, it should be.

The Importance of a Home Page

As mentioned above, your home page is usually the most viewed page of any other on your website. Just as it is in real life situations, first impressions are crucial! Think of your real home and imagine what a visitor would think if they peeped inside your front door and everything was a jumbled up disaster area…..dirty….messy….disorganized.

Would visitors want to enter such a place? Probably not. The situation is the same with your website home page. It needs to be neat and well organized, user friendly and welcoming to visitors. Otherwise, there is a strong possibility a visitor will simply hit the back button and exit immediately.

That’s how your conversion rate goes South, not to mention your sales and profits.

Here are some simple but effective tips for a great home page:

  • Use clean 2.0 web design with your navigation either on top or on the left side of the page. Have a pleasing, harmonious color scheme without clashing colors or flash unless you feel you absolutely must have it. Research has shown that dark text color against a light background is easiest for the human eye to read, so bear that in mind and use a font that everyone will have, as well. You might also consider giving visitors the option to enlarge the text of your home page.

  • Keep your home page consistent in letting visitors know what you’re all about, but do update content frequently. After all, the search engines love fresh, relevant content so this will help boost your rankings in search results, plus your returning visitors will be less likely to get bored with the same-old, same-old content.

  • Offer informative content. When new visitors land on your home page, they are generally there because they have an interest in whatever it is you’re offering. Basically, they have unanswered questions and it’s up to you to answer those questions right up front. Briefly describe who you are and what you are providing, be it goods, services or whatever. Make it clear to viewers what they can expect to find within your web pages.

Use these tips to spruce up your dropship home page and watch your sales increase!

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Ecommerce Dropship Tips: Improve Delivery of Marketing Emails

emial marketimg ecommerce dropshipEmail marketing is a great way to build your dropship or other ecommerce business and it will help your efforts to improve your delivery success.

Deliverability is a term that crops up frequently in reference to email marketing.

What is Deliverability?

Deliverability simply means the ability of any email you send to actually be delivered to the recipient. You can invest quite a lot of time, thought and possibly even money if you hire someone to write your marketing emails  into coming up with a killer piece of email copy that will hopefully convert to increased traffic and sales for your dropship business…..but if this piece of marketing genius never makes it to the intended target’s inbox, it’s a total flop.

Here are a few tips to help you improve the deliverability of your marketing emails:

  • Use the Reputation Triplet. This is the combination of three things that make up your reputation within the realm of email marketing. These three components are:

  1. Content
  2. Email address
  3. IP address

In order to avoid having your marketing emails dumped straight into spam folders, these three vital components need to be spotless.

  • The SPF, or Sender Policy Framework, is how an IP address is authenticated. This is accomplished through a DNS service. A lot of corporate domains authenticate IP addresses in an effort to protect themselves from spy ware and viruses, and many email services won’t accept email from certain domains.

  • Use a dedicated domain for sending marketing emails. Using a shared domain is inadvisable.

  • Your content needs to be of high quality, nothing that the spam filters will interpret as gibberish. Although the word “free” is very powerful in marketing, it is also a word that triggers the spam filters of many email services. So try to avoid using it in the title line if possible. The good news is that if you build up your Reputation Triplet, your emails may have enough instant credibility to clear this hurdle even if you do use this buzz word.

Deliverability is key to the success of email marketing campaigns for your ecommerce dropship home business.

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Ecommerce Dropship Tips: Pointers for Video Marketing

video marketing dropship ecommerce businessVideo marketing can be a big part of your social media marketing efforts and help to increase both traffic and sales to your dropship or other ecommerce enterprise.

YouTube is, of course, the name that immediately springs to mind for most of us when we think of video marketing. And there is no doubt that video marketing on YouTube is an extremely effective weapon in your arsenal of targeted marketing techniques.

Click Here For a FREE Ecommerce Marketing Strategies E-Book!

However, you can also use video marketing in other places besides YouTube to help boost your business and build your brand.

Here are some pointers to help you use video social media marketing effectively in your dropship home business:

  • Be choosy about who stars in your marketing videos. If you are a one person business, you can surely scare up somebody with a big smile to be your video cheerleader and star in your productions. If you would prefer to have the starring role yourself because you think you can make a better video with more enthusiasm and knowledge than anybody else, you don’t even need a second person to aim the camera if you have one with a timer.

  • Now, bearing in mind that you can be the lone star of your marketing video, or only have one person appearing, you may also include others in your productions if possible, at least occasionally. A video would be a great place to show an interview with another person about your dropship business. It might be someone who is thinking of starting a dropship home business themselves and you could go for a question and answer session about how to get started.

  • Have various types of marketing videos. For instance, you could do how-tos that might show the process of adding your dropship products onto eBay or Amazon. Tutorials are also nice, and people appreciate instructional material that spells something out in one neat package.

  • Have a whole series of interconnected videos, sort of like sequels to the main video. This will keep viewers coming back for more.

  • Use videos as part of your social media marketing efforts. Include videos on your Facebook page, for example.

Video marketing can help tremendously in the growth and success of your ecommerce dropship business.

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Dropship Jewelry and Watches for Big Profits in a Home Business

dropship jewelry and watchesYou can reasonably expect big profits if you dropship jewelry and watches in your home business.

Jewelry is always a very hungry niche with literally millions of consumers around the world creating a tremendous demand. Watches, too, are a year round proven winner.

Click Here For a FREE Dropship Niche Toolkit!

Of course, you can expect to see your dropship jewelry and watches sales soar to dizzying heights during the major gifting holidays such as Christmas and Valentine’s Day.

What Type of Jewelry Should You Sell?

The type of jewelry and watches you should sell is more or less a matter of personal preference. However, this is probably way too broad a niche to try and cover all of it and you would be well advised to drill down within this huge niche to find and develop a smaller, more manageable sub-niche.

For instance, you could specialize in the dropship jewelry and watches sales of all gold or all silver products. There is an enormous demand for both types. Or, you might consider selling all wedding and engagement jewelry, another very hot niche year round.

To drill down even deeper to another profitable strata of the dropship jewelry and watches niche, you might think about focusing your sales efforts on one particular type of jewelry.

You might, for example, sell earrings only. Alternatively, you might decide to stick to selling rings and nothing else. Or necklaces, or sports watches, and so on.

Sales of fashion jewelry and watches are always good. Fashion jewelry is basically costume jewelry and is always a best seller on sites such as Amazon and eBay.

Again, this is a niche with predictably solid sales and traffic all through the year and even more so during the winter holidays and close to Cupid’s big day.

Dropship jewelry and watches can be an extremely lucrative niche for you with an assured target demographic world wide of both genders and all ages.

Check out the great selection of high quality dropship jewelry and watches available from Drop Ship Access and start making big profits with these hot sellers!

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Ecommerce Dropship Tips: SEO for Internet Marketing

SEO marjketing ecommerce dropship salesAre you using best SEO practices for internet marketing to help build your ecommerce dropship business?

SEO is absolutely vital to the success or failure of any ecommerce endeavor, be it an online home dropship business or other type of e-tail enterprise. If you fail to hone your SEO skills and don’t work diligently to always stay up to date on current best practices and changes made to Google and the other search engines that will impact how you use SEO---you will be left behind while your competitors sail on to success.

Click Here For a FREE Ecommerce Marketing Strategies E-Book!

So, always make SEO best practices a priority. It will only require a few minutes of your time every week to check the World Wide Web for newest SEO information. In fact, you could set up an RSS feed on this topic and then you wouldn’t even have to bother to search for news you need to know about.

Here are some tips for using SEO wisely for internet marketing:

  • Link back to your own website. For example, when you add new website content, which hopefully will be often; be sure to include links back to relevant pages on your website. The search engine crawlers look for links within your content, so make sure there are plenty for them to find.

  • Make full use of your images by having each image description incorporate as many of your prime keywords as possible. This is a great way to use SEO in a way that Google and the other search engines smile upon.

  • Try to avoid using Flash as much as possible as it is difficult for the search engines to link to the page. If you feel that you must use Flash on your dropship website, be sure to add SEO rich text and/or links underneath or above the Flash image.

  • Get the most out of your site map. Use your keywords in your site map for best SEO practices. This accomplishes two things: makes it easier for visitors to your dropship site to find what they are looking for and easier for the search engines to find and access your pages.

Using SEO best practices for internet marketing can vastly improve your dropship sales and increase your home business profits!

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Ecommerce Dropship Tips: More Ways to Increase Sales

increase dropship ecommerce home business salesAnyone with a dropship or other sort of ecommerce business is probably always on the lookout for ways to increase sales.

After all, sales mean money and money is what it’s all about in a home dropship business! If you stopped making money, it wouldn’t be a business, it would be a hobby. If it’s a hobby you want, you could surely find better ways to entertain yourself than running a business for nothing.

Click Here For a FREE Dropship Business E-Book!

So, you must always keep your eye on the ball and focus on increasing sales and making money!

Here are a few handy tips to help you increase sales in your ecommerce dropship home business:

  • Reward your repeat customers and keep buyers coming back with some kind of tokens of your appreciation for their business. It might be a free shipping code if that is feasible, or a percentage or dollar amount off coupon code, or something along that line. Repeat customers are worth their weight in gold and you should pursue them vigorously.

  • Your home page is vital and should contain relevant information about what you have to offer and why it benefit’s a visitor to buy from your dropship sales business. Remember, you only have one chance to make a good impression!

  • One of the most important things you can do to boost dropship website sales is to have a very user friendly search function. Use breadcrumb navigation so visitors can easily see where they are and where they have been. Have a great search menu and also be sure to allow visitors to enter a word or phrase into a search box. Your categories should be clearly defined so that shoppers know what to expect when they click on a particular category.

  • Keep the shopping cart user friendly and checkout as simple and fast as possible. This is the point in the sales funnel where many sales are lost, so if you can keep your checkout process running like a well oiled machine, your sales will improve.

These simple tips will help to increase sales in your ecommerce dropship home business!

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Ecommerce Dropship Tips: Boost Sales with Streamlined Checkout

ecommerce dropship home business checkoutAs any experienced ecommerce entrepreneur with a dropship or other online business knows, the checkout process can be a very big leak in your sales conversion bucket.

In order to stop potential customers leaking away at checkout, you need to work on streamlining and improving your checkout process as much as is humanly possible.

Click Here For a FREE E-Book About Starting a Home Business!

How can you do that? Here are some tips to help you minimize losing sales when it is right down to the wire in the checkout process:

  • Sweeten the pot with a coupon code. Internet research has shown that many potential customers who are wavering between pulling the trigger on a purchase or hitting the back button and exiting your website will often go ahead and buy if they are offered some type of coupon code at the point of checkout. For example, you could offer flat rate shipping, or even free shipping if that is feasible. The main thing is to give a person some reason for going ahead and buying from you right there and then.

  • Allow shoppers to edit their cart contents without a big rigmarole. If someone decides, for instance, that they want a sweater in pine green instead of chocolate brown, let them change the color without deleting the first sweater and then going back to the product page to add the green sweater and then starting the entire checkout process all over again. It is so annoying when that happens and an amazing number of websites do this. Editing a shopping cart should quick and easy!

  • Show product images next to items in the shopping cart. This will help a lot in the battle of overcoming doubt and hesitation about buying. Many shoppers are prone to procrastination and will often back out of the sale even if they have already added something to their shopping cart. By keeping the image right there before them, you make it more difficult to back out and more tempting to go ahead and complete the purchase.

These tips will help you improve your conversion rate and make more sales for your ecommerce dropship home business.

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Ecommerce Dropship Tips: Easy Ways to Improve Your Bounce Rate

ways to improve ecommerce dropship bounce rateImproving the bounce rate of your dropship or other type of ecommerce sales can help you enormously, boosting sales and making your business much more successful.

What is a Bounce Rate?

Just in case you’re a beginning online entrepreneur and unfamiliar with the term “bounce rate,” here is a simple definition for you:

Bounce Rate is an internet marketing term and refers to the number of visitors who arrive at your site and then immediately leave, without viewing any other pages except the one he or she landed on.

Click Here for a FREE Dropship Niche Toolkit!

Improving your bounce rate is important! If you are doing a great job of driving traffic to your website but a lousy job of keeping visitors there for a while---long enough to buy something, hopefully---then you have a very big problem that must be corrected post haste.

What Causes a High Bounce Rate?

Your website bounce rate can be affected by a number of factors, but generally speaking, in most cases if you have a high bounce rate it is because your landing pages are not following through on the promise you made to attract a visitor.

In other words, if a visitor does a search for the phrase “silver jewelry” and then clicks on your link about silver jewelry in Google’s search pages, only to arrive at your landing page for that link to find a whole page full of content about how to clean gold jewelry but nothing about your silver jewelry products---BOING! They’ll probably bounce right back to Google and try somebody else’s link.

So, as you can imagine, it is essential that your landing pages always follow through with your promise if you want to improve your bounce rate.

Another great way to improve your bounce rate is to dispense with a slow loading, long intro that provides no real info about the product or service the visitor clicked on to land on your website. A lot of companies do this, but the smart ones include a clickable link to “Skip Intro.” In many cases, visitors don’t have the time or inclination to sit through a long intro, regardless of how pretty it is. They want to get right down to brass tacks as soon as possible.

Here is another tip to improve your bounce rate: Make your content easy to read. Forget using psychedelic designs and color schemes for your text. Internet studies have conclusively shown that the human eye is best able to read dark text on a light background. So, stick to that and you won’t lose as many visitors that are leaving because they have become frustrated with having to work too hard to decipher your text and content.

Improving your bounce rate will help boost your ecommerce dropship home business sales and profits!

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