Google AdWords can be enormously effective in helping an ecommerce entrepreneur drive traffic and increase dropship business website sales!
However, in order to be most productive and get a high CTR, or Click Through Rate, you should make sure to use AdWords to their best advantage.
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Here are 7 tips for using Google AdWords effectively:
1. Capitalize on capitalization! Capitalizing the first letters if each word in your first line if a PPC ad will make the message carry more weight and get noticed faster. This applies equally well to your URL---capitalize the first letters of each word to attract more attention.
2. Using numbers in the headline of your PPC ad will attract more attention than no numbers. Why? Because according to internet research analysts, people love seeing numbers that tell them exactly how much they will save, for instance. You might say this: Save 25% On All Office Supplies!
3. Bold the most important word or words in your PPC ad headline to capture more viewer attention. For example: Diamond Jewelry On Sale, or Site Wide Free Shipping.
4. Creating a sense of urgency is one of the best ways to improve your Click Through Rate for PPC ads. For example, you might say this in the headline of your ad: Huge Sale on Strollers While Supplies Last. To make this even more effective, bold the last three words as shown.
5. Use punctuation marks to set your PPC ad apart from the rest. For instance, you might say this: A+ Selection Of Bridal Apparel, or #1 Low Prices For Prom Dresses.
6. Don’t forget to mention viewer benefits in your PPC ad. The second line under your headline should clearly and concisely tell online viewers how your product or business can be beneficial to them. For example:
A+ Selection of Bridal Apparel
Save Money On Wedding Gowns & Accessories
Beautiful Bridal Dresses From Top Designers
7. Be sure to mention features beneath benefits, in the third line of your PPC ad. So, first tell viewers what you have, then tell them how your website benefits them, and lastly spell out an important feature.
Using Google AdWords to help build and grow your online dropship business or other ecommerce endeavor is a smart move, and even smarter if you take the time to get the most bang for your buck by composing your PPC ads wisely!
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For those with an ecommerce dropship business, Pay Per Click, or PPC, can be tremendously effective advertising and greatly increase traffic and sales.
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Here are 7 timely tips for success with Pay Per Click:
1. Be knowledgeable about your niche and your online marketplace. For example, if you are selling fishing supplies on Amazon, then do your homework and make sure that you know everything you need to know about your products, and everything you need to know about the Amazon marketplace and how it works.
2. Use A/B split testing to determine which of your PPC ads are the most effective and reap the best ROI, or Return On Investment. Google AdWords offers A/B split testing, so take advantage of it!
3. Make sure to have special landing pages for your PPC ads, and that each landing page is uniquely designed for each Pay Per Click ad. If someone clicks on your PPC ad, they need to go to a page that delivers the content of what was promised in the ad.
4. Walk before you try to run! When you first begin using PPC ads, start slowly and somewhat cautiously until you really get the hang of it. You might choose to start with the most obvious keywords for your business. Later, after you have a few PPC ad campaigns under your belt, you can start to experiment with long tail keyword phrases.
5. Start with a good, basic understanding of your targeted audience. Your PPC ads need to be geared toward the demographic that will most likely be interested in your business and products. For instance, if you are selling geriatric walkers and other senior care products, your PPC ads should target this group of potential customers.
6. Have a clear understanding of how your targeted audience is searching for your product. There are basically three types of searchers:
a. Those who are browsing a category with no definite intent to buy
b. Those who are considering buying but want to shop around and compare products and brands
c. Those who have a definite intent to buy and already know exactly what they want to buy
These groups will search in different ways, so do some research on this subject to gain an understanding of searcher intent.
7. Track all of your PPC stats and pay attention to what they tell you. Some ads will have better success than others, which is the reason for A/B split testing. But you still need to track stats to see where you need to do some tweaking for best results.
PPC ads can help you grow your home dropship business or other ecommerce enterprise!
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All ecommerce entrepreneurs understand the importance of SEO and great keywords, and Google offers a handy little tool called the Wonder Wheel to help you increase the keywords you want to rank for in your dropship business.
You will find the Google Wonder Wheel on the left side of the page within the Google search results pages.
It is not intended to replace the keywords you are currently using, but to add to them.
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It is pretty generous of Google to allow us a peek into how things work in the little brains of the search engine crawlers, and can certainly be put to good use by anyone who wishes to maximize their ranking in SERPs, or Search Engine Results Pages.
Here is how you use the Wonder Wheel:
In the illustration, the search phrase “pet supplies” has been entered into the Google search bar.
As you can see, the Wonder Wheel appears on the left side of the screen. Click the Wonder Wheel, and you get this:
Now, besides getting this really cool wheel with spokes and clickable links that all correlate with your search phrase “pet supplies,” you have a slew of options to choose from.
The option “Past 24 hours” is a good one, and will allow you to see the most current, up to date results for your search phrase. However, all of the options have merit and can be quite helpful in finding new keywords to add to your existing hoard.
If you will notice, each of the clickable links at the ends of the spokes on the Wonder Wheel are all relevant keywords to “pet supplies” and can furnish you with food for thought if you are aiming to drill down and find some lesser used keywords that will provide you with more targeted, relevant traffic while improving your rank in Google search.
Try out the Wonder Wheel and discover how helpful it can be for SEO in your online dropship business or other ecommerce endeavor.
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If you are looking for an effective way to market your online business, Google AdWords will fill the bill!
However, if you go about it the wrong way, you can sink a ton of money into Google AdWords with a truly pitiful ROI, or Return On Investment. What Are Google Adwords?
Simply put, Google AdWords offers both Pay Per Click advertising, as well as site targeted advertising for text and banner ads. The program includes local, national and international distribution. The text ads are short, consisting of one title line and two content text lines. Image ads may be one of several different IAB, or Image Advertising Bureau standard sizes.
Google AdWords allows you to purchase traffic for your online business based on keywords.
For beginning internet entrepreneurs, Pay Per Click can seem more than a little overwhelming and hard to understand. So, here are some basic, very simple tips for using Google AdWords effectively that might help you navigate through these tricky waters without wasting a lot of your marketing budget:
- Decide which of your products to advertise and then select your landing page. You don’t actually have to promote a product. You might choose to promote your company or a category of products. But let’s just say that you are going to focus on one particular product. Once you choose this product, then you need a landing page, which is the page where visitors will be directed when they click your link in Google search results.
- Determine your best and most effective keywords. In order to do this, you must think like a potential customer. What will a prospective customer most likely enter into the Google search box if looking for your product/s? Google has some great free tools to help you do this! For instance, you can use Google Keyword Tool. If you are in a highly competitive niche, think about maybe drilling down within the niche and finding your keywords there. For instance, if you sell pet beds, but your pet beds are all washable, then you might consider using “washable pet bed” for one of your keyword phrases, instead of the more generic “pet bed.”
- Write your ads, and do it well! If you don’t feel competent to write good ad copy, hire it done. It will be worth spending a few bucks to get effective copy!
- Put your campaign into effect and measure the results. The surest way to build successful Google AdWords campaigns over a period of time is by the process of elimination, basically. You must continually test and refine, discarding what doesn’t work as well. Google has excellent free tools to help you measure your results.
This is a simplified version of using Google AdWords, but perhaps it will make it a little less mystifying to those who are just getting their feet wet in ecommerce!
As you probably already know, Google is rated the top search engine in the world, and if you can tweak your SEO and keywords to get better rankings from this search engine giant; you are one step ahead of the game!
Here are some tips for improving your Google ranking in 3 easy steps:1. Choose the Right Keywords:
That sounds like a no-brainer, but you might be amazed at how many online websites are not optimizing their search engine rankings by finding and using the best keywords. Don’t make the mistake of using keywords that are too generic. Instead, drill down and be as specific as you possible can. If you are more specific, you will be dealing with less competition, while targeting viewers who will be more likely to buy what you are selling. If you want to find out how many competitors you have that are using the same keywords as you are, do a Google search using the Keywords Tool and see how many results come back. For example, if you have an online pet supply business and use the keyword phrase “pet beds” you can be sure of having a truckload of competitors using that exact phrase. But if you narrow it down more specifically to “washable pet beds” you probably won’t have as much competition.
2. Use SEO Optimized URL and Title Tag:
Your domain name and title tag are two of the most important factors in how you are ranked with Google. There are those who feel that keywords in their URL appear unprofessional. If you don’t feel comfortable incorporating keywords into your URL, or if you have already registered your domain and don’t want to change it; then just add your keywords into the names of your web pages. For your title tag, add your most pertinent keywords as close to the front as possible.
3. Build Up Back Links:
One of the best things you can do to boost your search ranking with Google is to have lots of back links. Google takes the attitude that if others think your website is good, it must really be good, and boosts your search ranking accordingly. If you take the time to cultivate back links by emailing a few websites every day to request back links or partnership links, you will have an impressive number of back links in just a few weeks! Try to choose web sites that correlate with yours. For instance, if you sell baby booties, a partnership link with a website selling baby buggies would be splendid.
There are numerous other ways to boost your search ranking with Google, but if you only use the 3 mentioned above, they will be a big help to you in your online business.
If you are just starting out in a dropship business, you will surely want to launch an advertising and marketing campaign.
Pay Per Click, or PPC, is one of the most popular ways to advertise because it gets quick results if it’s done right.
The key is doing it right.
PPC can be quite confusing, especially to a novice entrepreneur without much, or any, experience in online advertising. In fact, when you first start looking into PPC, you may soon find yourself thoroughly confused!
But don’t panic.
It will take a little time and a lot of patience, but eventually, through trial and error, you will master and refine PPC to work its wonders for your ecommerce dropshipping store.
One thing you might consider is starting out with some companies who will give you free credits for clicks. This can be immensely helpful when you’re just starting out in ecommerce!
If nothing else, you can get some excellent practice and experience with PPC campaigns, plus even though most of the companies are second tier and not anything like Google, you still should glean some traffic from them without spending an arm and a leg.
Here is a listing of companies who will give you free credits for clicks:
Yahoo Search Marketing: A heavyweight in the world of PPC. Yahoo search marketing listings will reach as many as 80% of internet users in just one buy. Get a FREE $25 in clicks credit when you join.
Ask Sponsored Listings: Free account set up and assistance, free $50 PPC matching credit toward your pay per click campaign.
ABCSearch: Largest privately held PPC search network world wide with over 6 billion searches monthly. Will match your initial deposit up to $100 in free PPC credit.
Bidvertiser: Start receiving traffic to your site in less than 10 minutes! Register and get $20 in free PPC clicks.
Search123: Fund your account with $50 and get $20 in free click credits. Thousands of content based distribution partners.
There are a few more, but those are probably the cream of the crop.
If you’re new to ecommerce, get your feet wet in PPC by taking advantage of some of the great free offers, and drum up some traffic to your online drop ship store!
Santa Claus is coming to town!
The biggest holiday of the year for online entrepreneurs is just around the corner. Make sure that Santa makes a stop at your home biz by fine tuning your Pay Per Click campaigns before this season’s spending splurge!
If you ever need to make the most of your marketing and advertising strategies, it’s between now and Christmas.
To get your piece of the ecommerce holiday pie, here are some tips to help make sure your PPC campaigns are maximized to the utmost:
- Take a look at the keywords that perform best for you, and consider adding on an add group with holiday focused keywords such as “Christmas” “holiday” “Hanukkah” “Santa Claus” or possibly “gift.” These fall into the category of long tail keywords. For example, if your regular keyword is “flowers”, then your keyword phrase during the holidays would be something like “holiday flowers” or “Christmas flowers.” Tweak your landing pages appropriately for holiday traffic, and this will help your search ranking.
- Take time to look over your PPC ad groups for last year, and pay attention to conversion rates, click through rates, and the cost per click. This will help give you a better idea exactly how to approach your PPC campaigns this year.
- Labor Day is the first unofficial beginning date of the holiday season. Halloween is the second. So, there is no time to waste in getting all of your holiday ducks in a row this year. Now is a good time to find out if you’ve been paying too much for PPC by bidding too much for keywords. Put this to the test by finding out the best click through rate and cost per click. You can do this by lowering your bid price in small increments at a time---$.05 or $.10, and allowing those ads to run for a week or so to see what sort of click though and conversion rates you get. If you’re doing just as well with lower bids, why pay more than you have to?
- Be sure and update your PPC ad text to reflect holiday keywords and groups. Pepper your web pages with holiday themed copy, too!
Santa Claus is making his list and checking it twice, and to ensure that you make the most of the consumer shopping spree; you should be doing the same with your ecommerce “To Do” list for this holiday season!
PPC, or Pay Per Click, can be tremendously beneficial for your ecommerce dropship business if it is handled effectively.
What is Pay Per Click?
A basic simplified explanation of Pay Per Click is this: Google, Yahoo, MSN, and others will generate listings that are based on a per bid basis. These are in addition to the usual results based on your site keywords. If you bid the highest for a particular keyword, the search engine will rank your website higher. When a viewer clicks on your listing in search results, you are charged for the click.
This can be risky because clickers don’t always become customers.
However, it is still very good marketing strategy and one that can certainly help you grow and improve your dropshipping business if you do it right.
Here are some of the benefits of PPC:
- Generates immediate traffic and hopefully sales for your business. It’s a fast way to get some buzz going about your website!
- It’s ideal for short term ad campaigns because you can change the ad copy ad lib.
- It’s extremely versatile! You can change keywords, add to them or delete them as you see fit.
- It doesn’t take a rocket scientist to figure out how to use PPC effectively: if you bid the most, you get the most clicks because you’re ranked higher in search results.
- Quite economical compared to some other types of marketing and advertising.
- To make PPC work for you, lay out some ground rules. For instance, always remember that cost per click must be less than profit per click. Otherwise, you’re just spinning your wheels without getting anywhere. If you pay $1 per click but only make $.50 per sale---you aren’t coming out ahead regardless of how many clicks you get.
- Track your PPC campaigns to see which ones are generating the most traffic.
- Track your PPC campaigns to see which ones are generating the best sales conversion ratio.
By keeping up with these things, you can determine how effective or ineffective your PPC marketing is doing at any given time, and adjust accordingly.
To boost traffic and revenue on your dropshipping website, try using PPC!
If you're looking for huge success in business on the internet, then you definitely want to do some research on Search Engine Optimization, or SEO. Surprisingly, I have met several people who have done the work of creating a website and then wonder why they aren't getting any traffic. When I ask them what keywords they have researched, and how their content is written, they get that deer in the headlights look and the color drains from their face.
For those who aren't quite sure, I'll be blunt; building a website is NOT enough. Think of a web store in terms that are concrete. Imagine that it is a brick and mortar store on a busy street. Also on that street are a million other stores just like it. Identical! Because there are so many, they are all squished together so much so that any one could be easily overlooked. This is ecommerce, my friend.
The way to get noticed is through strategic internet marketing techniques; article submissions, blogs, video marketing and so on. SEO is an integral part of any content you put on the web. From your Home Page to each product or service description to the About Us page, optimization of each page is crucial for success. If you're like me, you'll need to know why.
Think about this; when was the last time you logged on to the internet without using a search engine of some sort? Every time I am on the web, I use Google at least three times to find the things I'm looking for. There are two ways sites will pop up. One way is that the owner of the site is paying dearly for a pay per click campaign. Now here's my personal opinion. I don't click on these because I see them as paid ads. I don't even think about it! And these may be very good sites, I just subconsciously avoid being sold and gravitate towards the pages that come next.
Ranking organically in the search engines comes from good optimization of web pages on a site. SEO of content, coupled with outside links pointing to those pages (think Social Media Marketing), bring a site up in the rankings. Ranking higher in search engines is by far the most affordable and effective tool to increase targeted website traffic. Optimized sites will be more widely read than those that are mistakenly written for the consumer. Web content must speak to the consumer but also to the search engines.
While a business owner can hire a professional writer to take care of web content and SEO, it is still a good idea to have a working knowledge of optimization yourself so you can make sure work is being done to standards. It would be extremely frustrating to go through the process and cost of hiring someone for SEO only to be banned for overuse of keywords or tricks like hiding text. SEO is fairly simple to learn, and there are ample resources for adding optimized pages to your website. So as Nike says, Just Do It.
When its time to market your growing e-commerce business, there are two ways you can go about gaining targeted search traffic. These two ways are Pay-per-Click advertising, aka PPC, and organic search. As a shopper, I must admit that I am a Fickle Pickle. Even before I knew about Google ad campaigns and Pay-per-Click advertising, I just knew there was something different about those listings that popped up in pink at the top of the page...maybe it was the "sponsored link" statement in small print that tipped me off.
The point is, as a shopper, even though I am looking for a specific item to buy for my home or office, I don't want to be sold. I just assume other consumers operate in the same mental mode as I do. What this means to the e-commerce entrepreneur is that taking the necessary steps to rank organically in the search engines will pay off big in the long run.
An organic ranking is the search engines determination of where your site places in terms of relevance. A sites position and ranking on search engines is key to their success. Investing in marketing that will push your growing site up in the search engines is a business decision that will reward today, tomorrow and ten years from now!
To move up the Google ladder, all that usually needs to be done is a little tweaking here and there to improve content such as product descriptions and titles. Basically, when a site improves relevant content - a form of search engine optimization or SEO - they will begin taking steps up the ladder of success. The way to improve content is through keywords that are widely searched.
How does this work? Keywords that are relevant to the subject of a site are added to content contained throughout the site. Search engines release hungry little spiders into website pages looking for words that are relevant to the site's subject. These spiders gravitate towards the following things:
- Exact word-for-word matches to search queries.
- Larger text sizes that are in boldface. This means product titles, page headlines, and section heads stand out to the shopper and the search engine!
- Keywords that show up early and later on a page. Use keyword rich content at the beginning of a page and end with a keyword rich conclusion.
- Web pages with word counts between 300 and 600 words with a keyword ratio of 3% to 5%.
Here's a good rule of thumb: Write content that reads well while containing pertinent keywords. Some sites contain content that is so loaded down with keywords that a shopper would not be able to understand the description. This is a sign that there is an over-density of keywords on the page, which could result in a ding from the search engine. This is opposite of what is needed for great search engine position!
Luckily, there is help all over the web for those looking to improve organic rankings in the different search engines. Not only can one find necessary information to do the work themselves; but there are also professional companies that can be hired to do the work for you. This way you can focus on other business building tasks that can't be delegated to others.