Owners of online businesses looking to attract more traffic usually turn to one of two solutions. The first is to buy a pay-per-click advertising services. However, some potential customers interpret this to mean that your site has not really "earned" its place near the top of the search results page. After all, if a "sponsored" search result (i.e. a site that has bought pay-per-click advertising) has the same standing as a site that was not sponsored, why are sponsored results often distinctly labeled, or marked with a different color? Whatever the reason, this differentiation often functions as a sort of "danger sign" for potential customers, who are more likely to look at the next search result on the list. Factor in the price you have to pay for the privilege, and this does not look like the best option.
Another possibility is to devote attention to what is known as "organic ranking." This refers to your website's place on the search engine results, attained purely through your site's relevance to the customer's search. Of course, "pure" doesn't mean simple. Understanding the complex workings of search engines can help you tailor your site content so that your store is an easy target. This is very valuable information on dropshipping marketing.
Firstly, determine the type of keywords your customers are likely to input. Then make sure that these keywords are found in both the introductory and end parts of your pages. If these keywords are present in your titles or sub-headings, even better: search engines are designed to "notice" when certain words are larger, or in some other way designated as "special," as in titles. A usual text-length for many pages ranges from three to six hundred words. Search engines tent to target pages with these lengths that have the keyword(s) repeated three to five times for every hundred words. Do the math, and write accordingly.
Even better, try to predict not only individual words but entire phrases that your potential clients are likely to search for, then include such phrases in your text. Remember, the more precisely your contents match the search query, the more likely the searcher is to see a link to your page near the top of the pile.
Then again, be careful not to go overboard. Some site owners pack their content with so many keywords that it ceases to be interesting, or even coherent. Designers of search engines tailored their products to spot sites that include strings of keywords just for the sake of attracting traffic. This practice is definitely frowned upon by the people who run search engines.
By making the most of search engines, you are likely to attract attention without being labeled as a "sponsored result" or spending a lot of money.
Even though we are hearing news of the beginnings of recovery, many people are still having to think very carefully before spending anything. Retailers have been hit especially hard by the prevailing frugality. However, there are some measures to take to make sure your shop weathers the economic hurricane relatively well.
First, use key words that signal to the customer that he or she will be getting a good deal from their shop. In times like these, people like to have some extra assurance that they are not being hoodwinked or charged through the nose for something they can get for a much better price elsewhere. Spending as if you have money to burn is considered foolish, not a status symbol. Put words like "discount" or "on sale" in prominent places, and watch savvy shoppers gravitate towards your store.
You should also try to critique your payment and checkout processes as if you were a customer. Is it easy to make a purchase? Is any part of the process confusing, or worse, unsafe in terms of the protection of sensitive financial data? These processes are the part of your website with the smallest acceptable margin of error. Be sure to check them extra hard.
Of course, your site does not operate in a vacuum. There are other online merchants out there selling similar products, and you will have to take these other businesspeople into account when you make your site. Take a look at the prices others are charging for your products. Are your prices competitive? Also, how does your site compare in terms of design and ease of use? What kind of services or treatment have customers come to expect, and can you fulfill or exceed these better than your competitors can? These factors are definitely worth considering.
The last option is especially for site owners who have shelled out money for pay per click arrangements. You have to make sure that a person clicking on your sponsored link will not end up on your main page, but on the page he or she wants, based on key words. Do not make the customer have to exert more effort to find things within your website.
Your customers will stay loyal to you if they know they are working with a cheap, trusted dropshipping store. These characteristics will also help you get new customers. Not only can these tips help you to get through the current downturn, but they can also serve you well and pay even bigger dividends once the overall economy is doing well again.